Warning! Comments are being captured again! Amazon once again cracks down on review manipulation and abuse A strict definition Account suspension for one violation “ Commenting is risky, please be careful Be careful when operating Amazon has gone to great lengths to turn product reviews into a "pure land"! Not only do we control user comments, but we also crack down on sellers who manipulate comments and induce positive reviews. Many sellers were even kicked out of the cross-border circle by Amazon because of their comments. Recently, Amazon has made a detailed explanation and definition of the standards for manipulating and abusing reviews, and the penalties have been further escalated. The warning said: Your account will be suspended due to one or more serious violations . To avoid your account being suspended, please resolve these violations immediately. Therefore, even if you violate the rules once, your account may be blocked! Moreover, if the account is blocked due to comment-related violations, the account score will be directly reset to 0. The group members in the big selling group are also in a state of high alert. Seller A: "I was warned about review manipulation before, and my account score dropped to 0." Seller B: "(Small) ASIN has not received any orders in the past year, not even one. Amazon has determined that it manipulates reviews. I am so drunk." With such a large-scale and strict inspection, Amazon has really invested a lot of money this time! But in order to avoid violations, the most important thing is: Understand Amazon's standards for illegal reviews and allow users to leave reviews under these rules and standards. “ How to avoid Amazon minefields? 1. What behaviors will definitely violate the rules? Simply put: Any attempt to manipulate buyer reviews will be a violation, and Amazon will take immediate action! For better understanding, the editor divides these behaviors into two categories: induced comments and illegal comments. ① Inducing comments ● Directly interfere with user reviews: contact buyers to request positive reviews, delete negative reviews, etc. ● Compensation to induce user reviews: Contacting users through the platform or third-party software to induce user reviews by offering rebates, repurchase discounts, etc. ● Package cards to induce user reviews: Induce users to give positive reviews by carrying cards and brochures in the package; ② Illegal comments ● Multiple accounts impersonating user comments: this is what we often call brushing comments; ● Arrange others to make illegal comments: Arrange family members, friends, etc. to make false comments about your own or your competitors' products; ●Logged-in user account comments: Logged-in user account comments through improper means, which is what we commonly call account hacking. It can be seen that Amazon has blocked all possible paths this time, and the penalties are becoming more and more severe. But can sellers just sit there and wait for death? Not necessarily! 2. What are some of the commentary methods that big sellers use? ①Postcard Some sellers try to exploit bugs by not putting cards to guide comments in the package. Instead, they wait until users receive the goods and then send a separate postcard to induce rewards. The rate of leaving a review is high, but the risk is also high. Although it is relatively difficult to be checked, it will still be a violation once reported by users. ② Vine Project Amazon's official review platform Buyer reviews from "Vine members" will have special marks, are highly credible, and have good conversion rates. ③Transparency plan You can legally put a small card in the package to guide comments, and you can put various discount information on it. |
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