The editor blushed, the topic we are going to talk about today is not suitable for children!!
When you are still hiding in bed watching porn movies, you may not know that in the past few decades, the topic of sex has gradually broken through the taboo cocoon and come to the forefront.
During the epidemic, sales continued to rise, with a 75% increase in the United States, a 60% increase in Italy, and a 40% increase in France. Canada saw the largest increase, up 135% from expectations. (Data source: Womanizer research report) Moreover, an analysis by the Science Research Association shows that the number of Americans who have searched for sex-related products on Google is 1%, which means that one in 100 people cannot escape such products. Considering this scale, the American adult products market accounts for nearly 33% of the global market share. With demand and market, sellers will definitely not miss such a good opportunity. Many sellers have spotted this business opportunity and launched their products on Amazon. However, in order to protect minors from "violation", Amazon is also racking its brains to find ways to gradually make this matter legal. Yesterday, on July 27, Amazon US updated its adult product listing policy, and officials stated that non-compliant listings will be banned by Amazon after September 26, 2022.
Yesterday, Amazon issued an announcement Amazon’s announcement stated that starting from July 27, 2022, the adult products policy will be implemented according to the updated content, so sellers need to understand more clearly what policy adjustments there are for nudity and sexually explicit images and go online reasonably. The new policy strictly prohibits any product listings or product detail page images that contain sexually explicit images, in addition to pornographic images, including sexual health products, posters, drawings, artwork, T-shirts, sculptures or figurines. Sellers are also required to review their listings and replace images that do not comply with the policy within 60 days. If no action is taken before September 26, 2022, listings that violate the policy will be banned or restricted from display in searches. (Image source: Amazon official) Let’s summarize the key points of the policy and what sellers need to pay attention to: 1. Sellers in this category need to deal with products that do not meet the standards and delete non-compliant product images before September 26; 2. In addition to restricted products, some daily necessities we use in daily life cannot have nudity, otherwise they will be banned from sale; See what the seller says In fact, Amazon has always been taking regulatory measures on the sale of such products on the platform, and many sellers have experienced countless times where their products have been removed from the shelves and their listings have been banned for non-compliance. But this time Amazon is serious about it, maybe it wants to give it a shot in the arm. It's not hard to imagine that if our children were browsing the shopping platform and saw these pop-ups, it would be a bit embarrassing. (Photo source: Know Nothing) One seller joked: This Venus with a broken arm is both a statue and a work of art. Is that against the rules? (Photo source: Seller’s Home) The seller also attached an art book with a nude cover, posing a soul-searching question. (Photo source: Seller’s Home) Emmm, it’s hard for me to say anything about this. Although Amazon’s tightening will have an impact on many sellers, compliant sales will definitely be the trend of the future. It’s not that selling is prohibited, but you just need to pay attention to some regulations. So the editor has sorted out the following points for everyone, and the "adult products" sales rules that must be kept in mind: 1. Brand New Condition Only: All sexual wellness products must be in "Brand New" condition only. 2. No sexually explicit images or nudity: Products, packaging, or listings must not be sexually suggestive or intended to elicit a sexual response. 3. No profanity or explicit language: Products, packaging or product information must not contain any form of profanity, pornographic images or explicit language. 4. Expiration Date: The expiration date must be clearly displayed on all applicable products. 5. Clinical tone: Any language describing the product must be in a "clinical" tone. It must be discreet, business-like, straightforward, and focused on product features, benefits, and adult uses, with no sexual overtones. 6. Accurate listing: Provide accurate and complete product information. Directly list adult products and their uses, avoid sexual innuendos, and ambiguous or vague terms, descriptions, or characters. 7. Comply with all applicable laws and restrictions on the transportation of adult materials. 8. List products in the appropriate sexual health product category. Some are too shy to speak up, some are selling well in the peak season, and some are struggling to comply with regulations. Facing a promising market, sellers need to be more cautious! |