What is Kaola.com? Kaola.com Review

1. About Kaola.com

Kaola.com focuses on the concept of self-operation and direct purchase. It has branches or offices in the United States, Germany, Italy, Japan, South Korea, Australia, Hong Kong, China, and Taiwan, China. It directly purchases high-quality products suitable for the Chinese market from the origin of the products, eliminates counterfeits from the source, ensures the quality of the products, and saves many intermediate links. The products are directly shipped from the origin to China, and stored in bonded warehouses under the supervision of customs and national inspection. In addition, Kaola has launched the Ant Blockchain traceability system to strictly control product quality.

As one of the "first batch of pilot enterprises in Hangzhou Cross-border E-commerce Comprehensive Pilot Zone", Kaola.com has made many achievements in business model, marketing methods, integrity and self-discipline, and obtained the "B2C Commodity E-commerce Transaction Service Certification Certificate" certified by the China Quality Certification Center with a four-star certification level. It is the first cross-border e-commerce company in China to obtain this certification, and it is also one of the first cross-border e-commerce platforms in China to obtain the highest level of certification.

Kaola.com has effectively solved the current situation of information asymmetry between merchants and consumers, and has seven major advantages: self-operated model, pricing advantage, global distribution, warehousing, overseas logistics, capital and nanny-style service.

2. Seven Competitive Advantages

1. Self-operated model

Kaola.com focuses on self-operated direct purchases, and has established a professional procurement team to go deep into the origin of the products, strictly review the qualifications of all suppliers, and set up a strict review mechanism to eliminate counterfeits from the source, further ensuring the safety of the products. In the past year, Kaola.com has reached strategic cooperation with hundreds of high-quality suppliers and first-line brands around the world.

2. Pricing advantage

Kaola.com's self-operated model has independent pricing power, and can adjust pricing strategies according to market environment and competition nodes by overall coordination of supply chain and warehousing, logistics, and operations. Kaola.com not only needs to reduce procurement costs to control pricing, but also needs to control pricing strategies by controlling profit margins, so as to not only respect the brand's pricing strategy, but also pay more attention to Chinese consumers' sensitivity and preferences for prices.

3. Global Location

Kaola.com adheres to the concept of direct purchase and boutique operation, and has established branches and offices in nearly 10 countries and regions including San Francisco, Tokyo, Seoul, Sydney, and Hong Kong. It goes deep into the origin of goods to select the world's high-quality products, avoids multiple links such as agents and distributors, and directly connects with brands and factories, eliminating intermediaries and costs. It also adopts a large-scale centralized procurement model to achieve lower purchase prices, and even achieve "overseas wholesale prices."

4. Warehousing advantages

Through the bonded model, we can achieve legality and compliance, reduce costs and achieve fast delivery, so bonded warehouses that can be used for cross-border e-commerce are scarce resources.

Kaola.com has more than 150,000 square meters of bonded warehousing space in four bonded areas in Hangzhou, Zhengzhou, Ningbo and Chongqing, ranking first in the industry. At the same time, the 250,000 square meters of modern and intelligent bonded warehouse in Ningbo has broken ground and will be put into use soon. At present, Kaola.com has become the company with the largest bonded warehouse scale among cross-border e-commerce companies. In the future, Kaola.com will also open bonded logistics centers in South China, North China and Southwest China.

Overseas, Kaola has initially built an international logistics and warehousing center in the United States, and will open international logistics and warehousing centers in countries and regions such as South Korea, Japan, Australia, and Europe.

5. Overseas logistics advantages

At present, Kaola.com has been quickly integrated into Alibaba's infrastructure: all technical foundations have been moved to Alibaba Cloud, and global logistics, warehousing and other businesses have been connected with Cainiao.

6. Sufficient cash

With its strong capital, Kaola.com has invested in the construction of basic conditions such as supply chain and logistics chain, while also continuing to adopt a low-price strategy.

Although Kaola.com has strong financial backing, it did not make any big moves at the beginning. Instead, it spent more than half a year focusing on basic preparations, such as acquiring land and building warehouses, soliciting investment, and sorting out the supply chain.

7. Babysitting service

For overseas manufacturers, Kaola.com can provide a complete set of nanny-style services, including cross-border logistics warehousing, cross-border payment, supply chain finance, online operations, brand promotion, etc., to solve the barriers for overseas merchants to enter China and save them from the language, cultural differences, transportation and other problems they face when developing the Chinese market alone. Kaola.com's goal is to help overseas merchants save costs and let Chinese consumers enjoy low prices.

References

• 1. Kaola.com: Baidu Encyclopedia