Romwe is a cross-border sales platform for women's clothing that focuses on streetwear and fast fashion. Its target customers are girls aged 18-29 in Europe and the United States. Its prices are slightly lower than those of ZARA, but not cheap at all. This price positioning satisfies the shopping mentality of young fashionable girls, that is, they don't want to spend too much money on current fashion clothes, but they are unwilling to buy cheap and poor quality street goods. Nature B2C model Founder Li Peng Headquarters Nanjing Established in December 2009 Platform IntroductionROMWE's brand slogan is 'From Runway to Realway', which can bring consumers the closest shopping experience to SHEIN. The biggest advantage of its brand is that the platform's products and logistics delivery prices are relatively low. ROMWE has great products, categories, series and collections, and the website has enough categories for consumers to find the products that suit them. Consumers can also use the date of new products as the basis for purchase. The website even has a special large-size clothing category for consumers in need. Mode IntroductionRomwe adopts a B2C model and has three websites in English, French and Spanish. It sells products under its own brand Design In China, focusing on mid- to low-priced women's clothing. All products are sold at a discount, usually around 50%, with new users receiving a 40% discount. Development HistoryFounded in Nanjing in December 2009, it is positioned as a small high street fashion platform. Registered Twitter account in 2010, currently has 14,000 followers. In May 2016, cross-border e-commerce company Shein acquired Romwe. References |
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