Why must manual ASIN ads be placed?

How to run manual ASIN ads?

3. How to place manual ASIN ads?

1. Time of delivery: (focus on time, own weight, target)

a. Run targeted advertising two months after the new product is launched (you can try it often, but it is not absolute)

b. Place targeted ads after the new product has 50 reviews (the more reviews, the better the effect)

c. When the natural ranking of the keywords of the new product has appeared on the homepage or the second page, the higher the natural ranking is, and with the support of accurate natural traffic, the better the advertising performance will be. The listing has a certain weight (stable period). At this time, you go to ASlN to place the ASIN under the core keywords of the product. You will find that even if the CPC is lower than the recommended bid, you will have display and conversion. At this time, you can adjust the CPC to keep your ACOs within your acceptable range.

2. Delivery method: Use a fixed bidding model with only one competitor ASIN in an advertising campaign. Initially, give a budget of 3 clicks. When the performance is good and the order position is found, gradually increase the budget.

3. CPC bidding: If your previous manual advertising single bid is 1 USD, and the keyword natural ranking is stable in the first two pages , the single bid for manually positioned ASIN at this stage can be reduced by 0.1-0.2 USD on the basis of the bidding of 1 USD to place the positioned ASIN advertisement. After the placement, the specific CPC adjustment will depend on the data and the advertisement position, and then act flexibly.

4. ASIN positioning advertising effect: This is also a dynamic indicator. When the competing products change, the advertising effect will definitely change. ASIN positioning should also be adjusted regularly. When it is found that the competing products have a big advantage, the bid should be lowered in time. When the competing products increase their prices, they should be posted in time. ASIN positioning advertising belongs to secondary traffic, and its proportion is not as good as keyword advertising. The main focus should be on keyword advertising.

5. Target planning: When creating targeted ads, we must make a comprehensive plan, that is, how many ASINs to target and the target number of pages for each ASIN. For example, for strongly related ones, we should target the first page, and for weakly related ones, with a low bid, we can target the 3rd-4th page. For those with much stronger strength, we can just pick up the leaks.

6. In addition to SP fixed investment, you may want to try SD, but the effect cannot be guaranteed. The SP may be good but the performance may not be good in SD. Or SD may be good but SP may not be suitable. Use SD advertising's ASIN fixed investment and place the ad below the competitor's shopping cart. Sometimes the effect will be better.

7. If there are clicks, you can bid a low CPC, and then increase the price by a percentage on the ad space on the product details page, so that all clicks go to the product details page of the competitor's listing. But even if the percentage is increased, the actual CPC will not be very high. The main purpose is to pick up a few orders at a low price every day, or to grab orders from competitors.

Affirmative point of view: I think this function is good. Besides, you can also use ASIN to surround traffic. It is best if the ASIN you use has a higher price than yours, and has worse star rating, reviews, main pictures, videos, A+QA and other factors than yours. In this way, you can have a higher conversion rate. It depends on what you are focusing on. This is still a good way to surround traffic.

The effect I achieved is actually quite good, and it also depends on the category. I can get orders from other similar competing products in this positioning ASIN.

It is actually a good idea to expand product traffic accurately, but it would be too expensive to expand product traffic widely.

The usage scenarios of this ASIN traffic:

1. For popular categories, it is difficult to get started with keyword advertising because the competition is fierce, the bidding is high, and there is insufficient exposure.

2. For small categories, the traffic brought by keywords has reached a bottleneck and is difficult to break through.

3. The product features and prices have obvious advantages over competitors.

4. The ad space on your popular product details page has been occupied by your competitors for a long time, resulting in traffic loss. You can occupy it yourself.

Do you want to do category delivery (automatic category delivery, manual category delivery, and display category delivery):

1. In the early stage of new product launch, when you cannot determine which ASIN to put in through data, you can put in automatic similar categories and manual categories. The main advertising goal is to quickly get more exposure and clicks.

2. It is recommended to first select category placement and expand the scope of placement to obtain more exposure, and to continuously collect high-performance placement ASINs through search term reports. (Through automatic category ASINs and manual category ASINs, find high-conversion ASINs, take them out and place manual ASIN ads separately. The principle is to place them individually.)

The usage scenarios of this ASIN traffic:

1. After the product has been on the shelves for a while (a bit longer), find high-performance ASINs from the search term reports of automatic advertising and category delivery, and deliver manual ASINs

2. Pull out ASINs with good performance separately and bid separately to increase bidding and exposure. Continue to observe the search ASINs with mediocre performance in the original automatic ads and manual category ads, and deny ASINs with poor performance in the original ads.

ASIN selection:

Use the strong to attack the weak, for example, find some similar and complementary products on the new product list, and launch your own hot-selling products for defense. According to the search results, the ASINs that appear in the search term report can be the targets of our launch.

Channels for obtaining ASIN:

Filter from the market, filter from the search reports of your own orders, and continuously place them one by one.