If Amazon’s old products want to explode in traffic, they need to do these two things!

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How can old products on Amazon increase traffic? One way is to increase exposure, and the other is to increase conversion rate. Only when these two aspects are improved, the traffic will naturally be much higher.

1. Increase exposure

1. First image

The first image must have a pure white background and must be a physical display without any other accessories. The product in the first image must cover at least 85% of the entire image and cannot have any text descriptions or watermarks. TIFF and GIF format image files can be used.

2. Title

The title is a very basic factor that affects the search ranking. A good title can create profits for the product and needs to be written carefully.

3. Search terms

The keywords set in Search Term are not displayed on the front end. The words filled in are equivalent to a database. When a buyer searches with a certain keyword, if these words happen to be written in the seach term, then automatic matching will be performed, including exact matching, phrase matching, and fuzzy matching.

4. Price

You can set a competitive price based on the results of the previous market research and use the third-party tool AMZTracker to observe the rankings.

2. Improve conversion rate

1. Photo

When buyers search for products using keywords, the first thing they see is your product pictures and incomplete titles. People are always visual animals, and the appearance of your product depends on how well you take your product pictures.

2. Review

When the basic listing is optimized, the conversion rate is often directly related to the reviews. The more reviews, the better. When Amazon still allowed reviews, reviews without a few top reviewers were not attractive. In general, the review score should be kept at 4 points or above, and the review format should be as rich as possible, with text, video, and pictures.

3. Price

The standard price and the sale price should be set at the same time, and you should also pay attention to whether the sale price is really competitive.

4. Rank

Improve keyword matching

(1) Product category: When listing a product, you must correctly select the product category and sub-category.

(2) Title: The title is a very basic factor that affects search rankings. A good title can create profits for the product and needs to be written carefully.

(3) Bullet point: Bullet point is mainly used to list the main selling points and highlights of the product, including product introduction, size, function, product features and advantages, shipping time, etc.

(4) Description: As an extension of the short description, the long description has a lot of space to write keywords and describe and supplement the product information in detail.

(5) Search Term: The keywords set in Search Term are not displayed on the front end. The words filled in are equivalent to a database, and you can fill in words that are not used in the Title.

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