After going bankrupt twice, I finally understood: If you are poor and want to start Amazon, don’t deliberately pursue a certain strategy. Profit is more important than a large number of orders.

Let me first talk about the poster’s background:

After graduating from university, I worked in Huaqiangbei for half a year. The first freight forwarder I met was fired by HR because he was not outgoing and was told he was not suitable for the job. I was depressed for two weeks, but then I climbed Wutong Mountain twice. At the top of the mountain, I realized that if there were no clouds in the sky, I would not be alarmed. There will be few storms in the cross-border economy for eternity. Finally, I came out of my depression.

Then I started my own business and ran an international site for 7 years, which was pretty good. However, the epidemic led to bankruptcy. Due to various factors and my bad mood, I chose to break up peacefully with my ex-girlfriend, and then I started to formally contact Amazon. Due to my lack of experience and reckless mold opening, as well as improper operation, my store was closed, and my funds were wasted again. I was burdened with dozens of W, and then I chose to close the store and sell myself to pay off my debts. After going around in circles, I am almost at the door of the second seven-year itch. I don’t know if it is Amazon’s rules or my personal problem. I always feel that few people teach Amazon’s technology, even those within the company or friends rarely teach it with real heart;

Maybe it's just as the old saying goes: I dislike your poverty and am afraid of your wealth; I hate what you have and laugh at what you don't have; I have been struggling all the way, and have not had many successful experiences, but have experienced a lot of failures (I have started a business, worked, been a sales champion, been in partnership, launched a best-selling product, had a store closed down, filed complaints, been anxious, and still had to live my life with a smile). I have some experience, which I would like to share with those who come later, and I hope you can learn from it.

1. The most important thing is to put it first. All Amazons have a dream of becoming a boss.
So no matter you have money or not,
!!! Don't partner up!!!
!!! Don't partner up!!!
!!! Don't partner up!!!
If you don't have money, just keep it to yourself and make some initial capital accumulation. If you don't have money, just do self-delivery, sell a small number of high-quality products, and earn some rent.

2. Make a good savings plan.
Set a goal for yourself, whether you want to start a business, get married, or support a family, set a small goal for yourself, save 1,000, 3,000, 5,000, or 7,000 a month, and don’t touch it. After three months or six months, your sense of happiness will increase dramatically, and you will feel confident. After all, in this day and age, having savings means having confidence.

3. About starting a family and career: If you meet a good person, you will get married early; if you meet a noble person, you will start a career early.
A man will never grow up until he becomes a father. This is how I went through life. Before I became a father, I was indeed a child who never grew up. One person's food feeds the whole family. Although I have a sense of responsibility and good character, there is always something missing. If I have to describe it in one sentence, it is probably: the sense of responsibility before becoming a father is moral, like a hat on your head, which is not right without it; the sense of responsibility after becoming a father is in the heart, like a mountain, standing there; of course, this is not self-praise, only when you become a father do you know the kindness of your parents. I wish all parents in the world good health and longevity, and lasting happiness.

Speaking of starting a business, I have been in business for seven years. Although bankruptcy was caused by luck, it was more due to human factors, including my own factors and external factors. My own factors, laziness and arrogance in the later period, advise you to keep your original intention, forge ahead, and not indulge yourself when you have a little achievement (not to say that you can't relax your body and mind, but here I mean that you can't indulge yourself in business and rely on your old capital), especially those who come from poor families (I can't be considered poor, but I am the most miserable among the poor families).

Why is it difficult for poor families to produce successful children? Take starting a business as an example. The starting capital of wealthy families is often several million or even several small projects. If a project goes bankrupt, they can start several small projects and continue to work. They can do it many times without losing money. If they succeed once, they can make a profit. But for poor people like us, a start-up may cost several years or even more than ten years of savings. If it fails, we have to eat dust for several more years. How many reincarnations can we wait for such a tossing life? The time cost and capital cost are too much for poor people to bear. Therefore, poor people should be cautious when starting a business. If they meet a noble person, they can start a business early.

4. About product selection: product is king, profit is the primary factor.

(For small and micro sellers, please ignore the big sellers) There are thousands of ways to select products, and the author does not have much say. Everyone chooses according to their own funds, order requirements and operation level; I will throw out a brick :

For example, if you have little start-up capital and don't want to advertise too much, and you are not skilled in product selection, you can use plugins such as a certain elf, a certain 10, or a certain JS, and use the monthly sales of 100-300, new product data to filter out products that suit your preferences, and then differentiate them; but no matter what, you have to make a profit when you sell them, otherwise I would rather not do it. (The bricks are thrown out, please don't smash them gently)

Getting to the point: Amazon is divided into links and promotions

The link part includes title, five points, main picture, A+/A++, video, comments, price, etc. These are the basics and I won’t go into details here.

Promotion is divided into: on-site and off-site (off-site resources are not good, I use less, so I won’t elaborate, mainly because I have no say, haha)

Let me talk about the logic first:
Based on the tests during this period, we have come to some conclusions:
About the relationship between Amazon orders, keywords and advertisements
1. Amazon orders are the core
2. Keyword ranking is superficial
3. Advertising can promote order growth

So the logic is: Amazon advertising promotes order growth, which in turn promotes keyword ranking improvement, and then reversely promotes order growth.

I saw some netizens saying that keyword ranking is the core. Although the logic is different, the results are the same.

Based on this logic, many friends may wonder, should I study Amazon’s strategy? This is not the case. Advertising is ultimately a tool to increase exposure and traffic.

Why are there so many ways to play?

In the final analysis, we are still competing with different people for traffic. After all, the traffic pool is so big, and millions of sellers are competing for fish in the pool. Can you say there are not many ways to play? Some people cast a wide net (Haici, Haiwang), some use big hooks and heavy bait to make nests (high CPC and high budget), some people collect rods at a certain time (limited budget and go with the flow), some hang a bunch of strings of hooks on one hook (waterfall flow), and some use the herd effect to hang a bunch of fish on the hook first (advertising coupon S single flow). All of them are good methods. Can you say which one is not good? It doesn't work for you, but it works for others. So you should pursue an advertising method that suits you. Maybe your own is the best, because no one knows your product better than you.

As long as the product can generate more orders, all rankings will rise. Don’t deliberately and blindly pursue any strategy. If there is no exposure, adjust the CPC. If there are enough clicks but no conversions, adjust the link, price, and evaluation. Advertising is not that mysterious. Understanding the logic is the most important thing. Come on, everyone. Let’s encourage each other.

Anonymous user

Agree from: A Sleeping Sheep, Amazon A Jiang, 1ron555, Xiao Meng Xin 6657, Selleryuke More »

I have been working in Huaqiangbei for 16 years. I came to Huaqiangbei right after I graduated from junior high school. I was penniless, alone, and had no one to rely on. I started as a delivery boy, rented a small counter, a small office, and a small company, and now I have a company with more than 200 people.

I also bought a house in Huaqiangbei. I can't leave Huaqiangbei. I like the environment here. Every day, I see people walking in a hurry. I feel like I'm pumped up. For 16 years, I always believe that people can't succeed without luck. Everyone works very hard, but often this effort also requires a little good luck.

Now I often sit alone on the balcony drinking tea late at night, and I always recall the past unconsciously. Those darkest days in my life always make me shed tears silently.

One must rely on oneself. Mao Zedong faced numerous setbacks and frustrations throughout his life. Faced with dismissal, isolation, and even doubt, he did not avoid discouragement, but quietly studied, researched, and waited for opportunities. Because he believed that the development of things is not a straight line, but has twists and turns, because we may make mistakes at certain stages, leading to twists and turns. However, since people are born with the nature of seeking benefits and avoiding harm, and yearning for a better future, they will constantly sum up their experience, thereby achieving an overall upward trend.

When we change our mindset, we will find that all the problems in life are temporary. Come on!

Bu Jingyun • Shenzhen • 3 days ago

Big brother 666, thanks for sharing, learn from big brothers, difficulties are temporary, God helps those who help themselves, there is no wasted journey in life, every step counts.

A Sleeping Sheep • Guangzhou • 3 days ago

I was inexplicably moved when I saw this! Learn from the masters!

Wangwang Zaizai • Guangdong • 3 days ago

Teacher YYDS! I also spent 2 years in Huaqiangbei when I just graduated. I have a special relationship with it.

komoribe • Shenzhen • 21 hours ago

I am so glad to see this comment after being unemployed for more than half a year. My situation is much better than yours, but I am always dissatisfied. I hope I can overcome it this year, find a job, support myself, and maybe I can become a person as indomitable as you and Chairman Mao in the future.

The Prince Can't Fly • Shenzhen • 17 hours ago

@komoribe: Your situation is better than this poster???

Lawyer Cai Qiongwen

Support from: Bu Jingyun, Beetles on the Grape Rack, Xiaolingtong Off-site Promotion, KINYAN

The topic owner mentioned "don't form a partnership". As a lawyer who has been dealing with various contract disputes and cases for many years, I feel deeply about this.

During my many years of practice, I have seen too many cases where good friends initially started a partnership based on good relations and trust, but ended up breaking up or even going to court because of the partnership.

Either they fail to do it, and in the end they blame each other and pass the buck, and no one agrees to bear the losses, or they have different ideas about the proportion of the losses to be borne.

Or they do it, but when it comes to the distribution of benefits, because there was no thorough consideration in the early stages, they each stick to their own opinions, quarrel, and refuse to give in to each other, and finally split up.

Of course, we should not regard "partnership" as a disaster. There are still many successful cooperation cases. After all, human energy is limited. It is really difficult for one person to live as a team. To expand the scale and further develop, cooperation and partnership are inevitable trends. If you meet a partner with the same values, it is not necessarily impossible to form a partnership.

Of course, from a professional perspective, it is recommended that no matter how good the relationship is, when confirming a partnership, legal documents such as a partnership agreement/cooperation agreement should be signed. "Speaking the truth in advance" is actually responsible for both parties.

Bu Jingyun • Shenzhen • 2 days ago

Good advice, thanks for sharing

Heroes of Sui and Tang Dynasties

Agree from: ayumiayan, I am Aodebiaoao, Heeheehaha0829, Xiaolingtong off-site promotion

The author has experienced a lot, and the lessons he learned from what he has experienced are profound.
But hey, about Amazon, it’s still average.
Because no details were mentioned, this shows that the understanding is not sufficient.

Regarding the product, it only talks about product selection, which refers to data from all parties and can be completed on the computer. It does not even talk about production and polishing the supply chain, because the author has not yet been exposed to it. It should just be directly obtained from the manufacturer, without further in-depth design, production, cost-effectiveness, and upgrading of processes. If you say that I am a small seller and have no qualifications or resources to contact it, then you do not know your product well enough. This is the first disadvantage of the author and ordinary small sellers.

Second, regarding the understanding of advertising, knowing the logical principles is indeed enough, and the advertising can be adjusted according to the purpose. However, based on the author's last sentence, the author still does not fully understand it. If the advertising is adjusted well, more than one-third of the advertising costs can be saved, and the order effect remains unchanged.

Third, there is no mention of such an important thing as ranking. The principle of the listing ranking rising is the increase and stability of the average daily order volume. This is the increase in the weight of the listing, which in turn affects the advertising.

Bu Jingyun • Shenzhen • 2 days ago

Thanks for sharing, you are right. I didn’t say anything about the details of mold making and product polishing. After all, it is not a hit product, so I will skip it. I followed up everything from design to mold making. It took almost a year from product design to mass production. I also slowly explored and opened up the entire supply chain from knowing nothing. I didn’t do it, so I didn’t say anything. For the ranking of advertisements, please move to my other article and explore together.

Heroes of the Sui and Tang Dynasties • Shijiazhuang • 1 day ago

@不惊云: I didn’t understand it well enough before, and I’m sorry for what I said. I hope you can continue to share your experience in operating products so that we can benefit a lot.

Wind of Death

I'm a newbie in operations, so I have a question. The product I sell is an accessory for another big product, and there are two child links under the parent link. Both have ads, and child A performs better on the search page, and the natural position displayed by searching for big words is also child A. Child B mainly relies on advertising traffic, and the conversion rate will be better if the advertisement is placed on the product page (although not as good as A, but the CPC is low, so the Acos of the two products are similar). Many people will buy accessories like ours when they buy big products.

Then the competitor is actually the best-selling product of sub-category B. It is suspected that there are some fake orders, and it is purely based on natural traffic. The sales volume of sub-category B products in the entire market is about twice that of category A.

The dilemma is that sub-body A has only so many markets and has already reached the ideal natural position. Sub-body B has no natural orders, and its advertising share is almost the same as Acos. Sub-body B increases CPC to improve search page conversion, but sales are difficult to break through. Even if B has more orders than A, the natural position display is still A.
If you can give me some advice, I'd be very grateful.

Bu Jingyun • Shenzhen • 1 hour ago

Before I give you any suggestions, can you confirm the REviews of the two sub-bodies? I'll give you an idea for your reference, but you don't have to follow it. If the scores of the two sub-bodies are similar, you can try to split them up and run them separately, and then open a new series of ad groups for sub-body B, using the mindset of a new product. You can refer to my other post, Practice and Discussion of White Hat Ads + Keywords on the Home Page (I), which mainly allows you to see its logic. At present, the natural score of my link is gradually increasing. I hope it will be useful to you.

Anonymous user

Agree from: Xiaolingtong off-site promotion

I deeply understand the poster's true feelings, especially our backgrounds and identities are extremely similar, it's just that I'm doing worse than him.

I started working as a freight forwarder in Shenzhen*Sifang. We all came from a sales background and felt that it was too difficult to make a fortune in the logistics industry.
Finally, I came into contact with more cross-border e-commerce companies and successfully entered the industry with sincerity as a stepping stone. It was also after I gradually got married and became a father that I became more stable. I especially recognized that there are too few opportunities for trial and error for poor people, and the cost of trial and error is not high.

Once I started a family, I didn’t dare to act rashly. Being a father is like a mountain, standing there and needing to stand firm. After taking on a mortgage, I didn’t dare to start my own business, and after a few years I could barely support my family. I really wanted to take that step, but it’s too difficult to find profitable products in the market now. I only know how to do FBA (I can’t afford to lose my heavy assets), and I have never been involved in fine shopping.

So the poster's spirit of daring to fight and fight is really worth learning. I hope to emulate you! !

Bu Jingyun • Shenzhen • 7 hours ago

Learn from each other, I am also making a living

Drinking green plum wine and watching the mountains and rivers

Agree from: Xiaolingtong off-site promotion

It is a very unique experience. Thanks to the blogger for sharing. I would also like to share my humble opinion.

I have been operating Amazon for more than a year, from general distribution to fine distribution to fine products. I am gradually gaining new insights into the ways of playing on Amazon. As the blogger said, it is indeed difficult for people like me from humble backgrounds to bear the consequences of entrepreneurial failure, but this restless heart is unwilling to remain silent. So I fully agree with the blogger's early statement of wretched development. If you stay alive, you will not lose, and there is a possibility of winning.

At present, I am also constantly accumulating strength to lay the foundation for subsequent entrepreneurship, and I have decided to start trying continuously this year. Facing various failures along the way is inevitable. I have to do two things: 1. Forecast the consequences of various failures in advance and evaluate my own tolerance. If I can withstand it, I will do it boldly. If I can't withstand it, I will just make do for the time being. 2. Learn from failures and keep moving forward.

Bu Jingyun • Shenzhen • 7 hours ago

We are from the same poor family. Come on, let's have tea together if we have a chance.

shenlizu

Agree from: Bu Jingyun, Dahao wants to eat hot pot, liulixian, Xiaolingtong off-site promotion, newupdate

Products are king, profit is the main thing. Every sale must make a profit. If there is no profit, I would rather not do it.

I read it word for word, and combined with my own experience, I agree with it. I have also been to Huaqiangbei and Guangzhou Liwan Electronics Market, and I like the feeling of people coming and going.

Regarding: Amazon's business practices or my personal problem, I always feel that few people teach Amazon's technology, even within the company or among friends, few really teach it with all their heart.

My opinion: People with some skills are busy making money, so they don’t have time to write. Besides, there are weirdos and nitpickers. People with great skills have more valuable time. Some other people with skills share some posts as bait to attract fans and make money. Some good posts have to be paid to read. But some people are still sharing. When I go to work, I open Zhiwu every morning to check the posts of “hot today” and “awaiting reply”. If I come across a good post, I print it out and save it.

Anonymous user

As long as the product can get more orders, all rankings will rise. Don't deliberately and blindly pursue any strategy. If there is no exposure, adjust the CPC. If there are enough clicks but no conversions, adjust the link, price, and evaluation. Advertising is not that mysterious. The most important thing is to understand the logic - the truth is simple, but it is difficult to operate in reality. The boss of our company limits the advertising budget and then prices it 10-20 US dollars more expensive than its peers. I am thinking about running away. He pushes me every day, but my performance in this company is so-so. I am so-so when I take over this store and my operation is also so-so. After I came here, I opened a European site, which I also did by myself. I have been here for half a year and the orders are still not stable.

Bu Jingyun • Shenzhen • 1 hour ago

It is indeed a bit annoying to push the advertising budget. The pool is so small. If you don't advertise and rely on natural traffic, the orders will be very small and will not last long. I suggest you run away. Now is a good time to change jobs in the third and fourth quarters. I wish you find a good job that suits you soon. I suggest you go to a company with e-commerce thinking or a specialized Amazon company.

Mange2012

Agree from: ayumiayan, liulixian, Xiaolingtong off-site promotion

Thank you for sharing. I can feel your sincerity even through the screen.

Amazon is actually so simple, but many training institutions make it sound amazing. To put it simply, e-commerce is about traffic flow and analyzing the adaptability and price of traffic. Everyone has their own way, and it is impossible for you to understand everything. To find a way that suits you, you need to do more research and trial and error. Listen to the analysis of experts more often. Improve your own cognition and discrimination ability. As an Amazon rookie Tang, I hope to hear more stories from you experts. Improve my own cognitive ability.

Bu Jingyun • Shenzhen • 2 days ago

I am also a novice, and I have learned a lot from the big guys who replied to the posts during the posting process.

Anonymous user

Agree with: komoribe

Thank you for your sincere sharing. My acos has been very successful since I started work recently. I have also been thinking about what advertising method is most suitable for me. I would like to ask for your advice: For products with many colors and sizes, the number of SKUs is particularly large, and the keywords are basically basic products + prints + sizes. I have been looking for a way to use advertising to identify potential models from a large number of SKUs, and then use key advertising groups to promote these potential models into hot models, but I have not been able to find the optimal solution. Could you please tell me if there is any good strategy?

Bu Jingyun • Shenzhen • 2 days ago

Put multiple SKUs in one group, open different ad groups, give enough budget to test, and then decide which ones to promote after a certain period of time based on the data.

Riding the Wind 1941 • Shenzhen • 3 hours ago

MVP mode to test the main push

docool

To do Amazon, you must fully understand the underlying logic, (product + SEO)
Actually, there aren't so many fancy things...

Product is king, profit is the main thing! This is really important, and it can be ignored if it is a big sale.

As long as you can get more orders for your product, all rankings will rise. Don’t deliberately and blindly pursue any strategy. If there is no exposure, adjust the CPC. If there are enough clicks but no conversions, adjust the link, price, and evaluation. Advertising is not that mysterious. Understanding the logic is the most important thing! What the host said is very realistic!

Additional Figures:

Bu Jingyun • Shenzhen • 1 hour ago

Thank you for your recognition, I wish you a big success

BookerZhang

Agree from: sukey2019, 小萌新6657, 凌云ing, 大豪想吃火锅, a1543763235 more »

As long as the product can generate more orders, all rankings will rise. Don’t deliberately and blindly pursue any strategy. If there is no exposure, adjust the CPC. If there are enough clicks but no conversions, adjust the link, price, and evaluation. Advertising is not that mysterious. Understanding the logic is the most important thing.

The last sentence is the finishing touch, and it's obvious that the author is an expert!

Bu Jingyun • Shenzhen • 3 days ago

Thanks for your recognition

lalalalol

Agree from: Xiaolingtong off-site promotion

Why do most of the entrepreneurs I meet say they don’t want to form a partnership? Is it really that scary to form a partnership with others?

Xiao Meng Xin 6657 • Suzhou • 3 days ago

It may be because of the difference in profit sharing and energy input in the later stage. My father has done business before, and it is really awkward to split the profits with a partner. He would rather not do a partnership for a small business.

Bu Jingyun • Shenzhen • 3 days ago

It's not too bad in the early stages, and you may think that everyone is good friends and good relatives and it's great to work together. But later on, there will be an uneven distribution of benefits , and various interest issues will lead to the loss of friends and relatives, and the final outcome is breakup.