Amazon Customer Insights allows sellers to create short surveys to better understand the reasons , preferences, and habits of Amazon customers, and optimize their products.costSellers only need to pay when they receive a response from the user. The visitor behavior data types include1. Users who have purchased products 2. Visitors who viewed the product 3. Users who viewed the product but did not purchase it 4. Customers who have purchased similar products The Customer Insights theme contains:1) Purchase behavior 2) Product awareness 3) Product opinion 4) Create your own question Example of question:Usage scenarios1. You want to bundle products. You need to decide which products to include or exclude. 2. You are selling in an unfamiliar category and want to determine what kind of products customers in that segment are looking for. 3. You want to determine what marketing strategies are—or aren’t—bringing customers to your store. 4. You want to know what makes customers leave your product or switch to competitors on the site. 5. You need to measure the effectiveness of your pricing strategy, product description or product. 6. You need help deciding which products to stock up before the next season or peak season. 7. You need to measure customer satisfaction (this is especially important if your Amazon feedback is not so good.) 8. You have just launched a new product and want to develop the right marketing or pricing strategy. References
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