Shein officially announced its "platform model" strategy, revealing two important pieces of information

It is learned that on May 4, Shein officially issued a press release, announcing that it will gradually launch the platform model Shein Marketplace in the global market. As Shein's business boundaries continue to expand, the long-rumored "Shein will become a third-party platform" has become a reality.

Shein Marketplace debuted in Brazil last month and will be launched in the United States before expanding to other global markets, Shein said in a press release.

The press release revealed two important pieces of information. First, Shein Marketplace will showcase local and international third-party merchants as well as Shein branded clothing products, which means that third-party sellers will compete with Shein on the same platform.

This is similar to Amazon's model, but the key lies in how Shein balances the distribution of traffic between self-operated and third-party sellers. Shein itself has strong control over product quality and supplier thresholds, and it remains to be seen how much freedom it will give sellers after opening up the platform model.

According to the press release, Shein marketplace sellers will accept and be bound by the Shein Marketplace Service Agreement and Policies, which include a code of conduct as well as policies and terms to protect the customer experience.

The second important information revealed in the press release is that sellers can get real-time insights into trends from Shein, learn Shein's ability to quickly return small orders, and respond to customer needs in a timely manner. This means that third-party sellers may also have the opportunity to replicate Shein's supply chain system and have the same ability to quickly return small orders as Shein.

It is a foregone conclusion that Shein will adopt the third-party platform model, but whether this model can work and whether it can provide a new opportunity for cross-border sellers remains to be verified by time.

Editor✎ Ashley/

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