Something went wrong with the backend ads! Check to see if you have been overcharged by Amazon!

In the previous article, I just mentioned that Amazon’s backend is usually scrambled before and after the policy algorithm is updated, and it is still - wherever there is an update, there will be scrambled.

For example, the disappearance of Reveiw reported yesterday may be due to a cleanup of the review system soon.

If you missed yesterday's report, please click the link below to view it.

Is Amazon planning to stir up trouble again this Spring Festival?

The backstage gave a warning last night!

Of course, not all updates will cause backend malfunctions. After all, Amazon is still a technology company. If it were to happen every time, where would my brother-in-law put his face?

Just like recently, my little clone and everyone often talk about the advertising bidding strategy updated in January. Look, isn’t this a joke...?

Just today, a loyal little fan reported to Alice that there was a problem with the backstage advertisement . Could it be that my brother-in-law can no longer save the last bit of his face?

What happened to the backstage ads?

Let's take a look at the picture of my little clone first

I've highlighted the anomalies in red for your convenience. Yes, four campaigns exceeded their budgets.

Although exceeding the budget is not a problem, under normal circumstances, if the budget is fully utilized, there will basically be a little overspending.

For example, in the following example (data from the same store on the 16th):

You can see that each activity has only a little overflow, but the anomaly in the background today is

The budget has overflowed too much!

Let’s take a look at the three campaigns marked in red. The highest actual cost was over 700%! The original budget was $10, but the actual cost was nearly $80!

Of course, more than one student responded to this situation

There are also cases where the budget is exceeded abnormally. Just after updating the bidding strategy, the budget system goes crazy? "Wherever you update, you get a crash" is simply a curse.

So is the current situation of exceeding the budget a display error, or is it true that the $80 has been deducted? ? Let's take a look at the backend data to see if there is any problem.

It has exceeded the budget by so much, but it is still over budget!

This doesn't seem to be a display error.

It's true that the seller's money ran away.

The purpose of setting a budget is to control the daily investment in advertising. Amazon has a bug that makes the budget limit meaningless. There is no upper limit to the advertising spending! And Xiaofenshen has found a pattern through collecting everyone's feedback . If you set a new dynamic bidding (with both rising and falling), the situation of exceeding the budget will be particularly exaggerated, and most of the time it will be more than 4 times!

If you don’t pay attention to the advertising situation in the past two days, the consequences will be too terrible. Many sellers have already discussed it in our group.

So what do we do in the end?

The issue of running advertisements over budget is definitely the fault of the Amazon system. I have said before that the system is prone to malfunction before and after the new policy is updated, but this time the malfunction has indeed hurt the sellers' wallets.

So everyone should check their own advertising activities in the background. If there is such a situation that greatly exceeds the budget, take a screenshot to keep evidence and open a case with customer service. According to my understanding of Amazon's style, Amazon may still refund the money to the seller in such a situation. After all, it is the platform itself that has a problem.

I have already asked the customer service, but have not received a reply yet. If you want to know the result of Amazon's handling, you can scan the QR code and add me on WeChat for consultation~