Recently, a series of front-end adjustments by Amazon have made sellers nervous!

From displaying sales volume, page views, and return rate to now testing the [historical price query function], these new actions have directly affected the operating models of sellers.

For many people, the difficulty of operations is increasing and the competition is getting more intense.

Price history is public, increasing transparency!

Amazon's new Rufus AI shopping assistant has begun testing [price history query function]

This feature allows buyers to view the historical lowest price of a product. This is not just a simple price change information, but a direct chart showing price fluctuations over the past 30 days.

For example, the current price of Halloween stickers is $11.99, but with Rufus AI you can see what the average price was in the last month.

This kind of transparency is undoubtedly a killer for buyers who are used to "comparing prices"! They can very intuitively judge when it is more cost-effective to buy.

In addition, buyers can also receive price change reminders for items in their shopping carts. Even if the price drops by only 1 cent, the system will notify them immediately.

This means that sellers not only have to compete with their peers, but also have to pay attention to Amazon’s pricing algorithm at all times. Otherwise, if the price is unreasonable, the “Buy” button may be hidden and traffic will evaporate instantly!

In addition to price history queries, Amazon has also added "Competitively priced" and "Not competitively priced" labels to search results and product detail pages.

This label directly tells buyers whether your price is a good deal!

Amazon will determine whether your product is competitive based on the prices of other retailers in the market (excluding other Amazon sellers).

If your product pricing (plus shipping costs) is higher than these retailers, Amazon may disqualify you from competing for the "Buy Box".

You should know that Amazon’s algorithm is changing all the time. Once a product is labeled as “not price competitive”, its traffic and conversion rate will be affected instantly.

For sellers, this is not only a reminder, but also a pressure! To stay competitive, you have to constantly adjust prices and monitor market trends.

And this may well mean that price wars will become more and more intense in the future, and low-price platforms such as Temu and Pinduoduo may become direct competitors of Amazon sellers.

What should sellers do?

In short, although Amazon's actions are intended to provide consumers with a better shopping experience, they have undoubtedly intensified competition among sellers.

In the future, price transparency and continuous optimization of algorithms mean that sellers must adjust their operating strategies more flexibly in order to remain invincible in this fierce price war!