Amazon becomes a pigpen for suppliers? "Pig-killing" schemes emerge in endlessly!

On May 18, Shenzhen Huaqiang North Building suddenly shook, and all office workers inside were evacuated. It is reported that many cross-border e-commerce companies have their offices located in the building involved.

This incident has attracted widespread attention from netizens, and one of the guys who did not forget to pick up the goods while escaping has become a hot topic in the cross-border circle. Many sellers joked that they would hire this guy who "has both the man and the goods" with a high salary across the entire network.

▲ The picture comes from the Internet

For sellers, goods are like their lifeblood. However, Amazon's "claws" have been tightly controlling sellers' vital points in recent times. Following the inventory capacity restrictions, Amazon has also set the inventory capacity IPI index.

Under this circumstance, some sellers have to reduce their inventory, which is bad news for the majority of suppliers. Therefore, in order to save the situation of stagnant inventory and reduced profits, many suppliers choose to swing the sickle at the sellers and engage in the "pig-killing" routine.

Recently, some sellers reported that they found a very strange phenomenon in the process of developing new products. Among the top 100 in various categories, there are many 0-rated self-shipping sellers, all of whose stores are new. However, they can receive more than 20 orders within one day of listing, and the unit price is very impressive.

  ▲ The picture comes from Zhiwubuyan

Afterwards, the seller opened 1688 to search for similar products and found links with sales of over 300,000. He tried to buy one of the products to find out what it was like, but the seller replied that "this product is a best seller on Amazon and the minimum order is 500 pieces." Moreover, once the goods are sold, they cannot be returned and can only be reissued if there are quality problems.

The seller was even more suspicious of the merchant's statement. After much persuasion, he spent 60 yuan to buy a sample. After the product arrived, he found that it was of very poor quality. It was not only rusty, but also had a certain degree of strange smell, giving people the feeling that it was cheap and common. For this reason, the seller wondered if he was tricked by the so-called "pig-killing scheme"?

In this regard, some sellers said that this phenomenon is not uncommon nowadays. The so-called "pig-killing scheme" is that some manufacturers use some cannon fodder accounts to issue empty orders or not ship goods, and then drastically reduce the price to one or two yuan outside the website to boost sales, attracting some foreign buyers who are greedy for bargains to place orders, and then increase sales in a short period of time, and the ranking soars to the top few in the small category, and then attracts the attention of sellers, who rush to rush to place orders.

  ▲ The picture comes from Zhiwubuyan

In fact, many so-called "hot products" now adopt this kind of off-site promotion routine of selling at a low price first to stimulate sales. The manufacturers have grasped the mentality of sellers who want to create hot products, making many sellers who are unaware of the truth think they have seen business opportunities and are deceived. Then the manufacturers reap the benefits and make huge profits at only a very low cost.

Recently, a humanoid barbecue grill on Amazon suddenly became a dark horse. The grill has a unique design, and its sales ranking has soared rapidly. The unit price has also risen rapidly, with the highest selling price reaching $68.98. In just one week, it ranked first in the barbecue skewer category, making it a new online celebrity on Amazon.

  ▲ The picture comes from the seller communication group

However, not long after, the sales page of this popular grill suddenly showed that it was not available for sale because it was reported as a "pig-killing scam". It is understood that the purchase cost of this product is extremely low and the quality is not ideal. The reason why it became popular is that the supplier used the "pig-killing scam" routine. When it was first put on the shelves, it was promoted outside the website. After the sales surged, it attracted a large number of novice sellers to purchase goods, thereby earning the difference in the middle.

At present, the "pig-killing" routine is prevalent on Amazon. A seller reported that when the company was researching products, it found that a type of tequila had very impressive sales, so it listed the product in three stores through self-delivery and enabled automatic advertising.

However, the total sales volume in the first few days after the product was put on the shelves was only 4 orders and 9 pieces. There was no movement for the next half month, and no orders were placed, but there were no order cancellations.

  ▲ The picture comes from Zhiwubuyan

According to the seller, when purchasing on 1688, many suppliers were unwilling to change the delivery quantity and had no inventory reserves. The factory could only be contacted for production after the order was placed. It can be seen that the seller mentioned above is experiencing the same routine, forcing the seller to order more than 500 items. When they find that something is wrong, they can only blame themselves.

In response to this, some sellers have summarized the current "pig killing" products on Amazon, calling on all sellers to be wary of suppliers' routines and not to be ripped off by unscrupulous manufacturers.

  ▲ The picture comes from Zhiwubuyan

Some sellers even wrote passionate poems:

Lucky Three Treasures mobile phone case,

3 C The big guys are here to meet you.

Stars light up the lights and incense sticks,

There is a set of garden lighting.

Sharpening the knife to cut the leeks,

The ground was full of cannon fodder.

Obviously, creating a hot-selling product at a low price is very attractive to many sellers, especially novices, who are easily deceived by the "pig killing" routine manipulated by unscrupulous suppliers. Therefore, sellers need to be more vigilant in the process of developing and selecting products, and not be blinded by some inexplicably popular "hot-selling products".