Amazon launches large-scale store verification! Almost all sellers will be affected

Since yesterday, there have been rumors in the seller circle that Amazon is about to launch a round of large-scale verification, affecting almost the vast majority of accounts!

Combined with the fact that Amazon had indeed started reviewing many old accounts, this indirectly confirmed the truth of the news. Therefore, the news spread very quickly and quickly caused a lot of discussion in our seller group. Some sellers said that they were worried whether it would be their turn to be reviewed, but now they don’t have to panic anymore because everyone will be reviewed.

Soon afterwards, some sellers received an email from Amazon with explosive content, which directly mentioned that due to the latest US regulations, the INFORM Consumer Act , Amazon is obliged to collect information on all sellers selling products on its platform , and has an obligation to verify and disclose the information.

As soon as this news came out, almost all sellers were shocked. Isn’t this the reason why Amazon has been frantically verifying old stores recently? It turns out that it is because of the implementation of this latest law in the United States. Subsequently, Amazon’s backend also issued an official announcement confirming that the news is true and requiring sellers to cooperate in completing account verification.

According to the announcement, third-party sellers who have already been verified and whose verification information has only been changed do not need to participate in this round of unified verification. Stores that have not yet completed store verification will receive verification emails from Amazon in the future, requiring sellers to complete the verification within the specified time in the email, and Amazon will suspend the seller's store before the verification is completed.

At the same time, Amazon has also updated the conditions for participating in the audit in the background. As long as it is a third-party seller selling products on Amazon, if the sales of new products reach 200 or more for 12 consecutive months in the past 24 months, and the total transaction amount exceeds US$5,000, they need to participate in the verification. Judging from Amazon's wording, these two conditions must be met at the same time to trigger the audit. Perhaps products with extremely high unit prices and low sales, such as large furniture, can escape. But in general, the vast majority of sellers meet these two conditions, and 99% of them will be affected.

The official also clarified the required information for participating in the verification, which is similar to what we have collected before, namely

1. Name of the seller

2. Government-issued identification document

3. Company address (water, electricity and gas bills are required)

4. Bank account information (statement required)

5. A valid email address

6. Valid telephone number and tax identification number (business license)

There is no chance of luck in this large-scale audit, and everyone has to endure it. However, the good news is that this wave of audits will inevitably eliminate a large number of unqualified sellers, and there are also many people who use purchased information to register stores for malicious attacks. Basically, they will all suffer. Fewer people are causing trouble, which is a good thing for us white hat sellers. Secondly, there will definitely be sellers who cannot verify the purchased stores and will have to exit the market. In this way, the number of sellers will decrease, and less competition is also a good thing. As long as we can survive this audit, the environment will be much better in the future.

If you encounter problems with the audit, you can come to our seller group to exchange experiences in passing the audit and help you pass the audit as soon as possible.