Amazon makes major changes to its search rules to focus on supporting small and medium-sized sellers!

Recently, many sellers in the shopping circle have said that their store sales have been sluggish. Many people speculate that it is because of Mother’s Day. Maybe that is part of the reason, but why do all people say: "Agree" and "+1"?

Amazon made a major change to its search box!!

Recently, when searching on the PC side of Amazon North America, keyword-based segmentation options will appear under the search box, including basic product specifications, segmented categories, etc. For example, if you search for shoes rack, options such as up to 11 pairs, 12-13 pairs, and 14-19 pairs will appear, which provides consumers with accuracy when purchasing products.

However, the most outrageous thing is that there are "price options", such as less than 25 yuan, less than 25-50 yuan, and even more outrageous is that you can customize the price range, which means that consumers can choose products more accurately.

Similar to Taobao in China, Taobao also allows buyers to choose clothing materials, shipping locations, etc. Under the precise recommendation option mode, buyers will find the products they want at the first time and choose a price that satisfies them, instead of browsing the entire page in a general way, which will make it difficult to choose and will not lead to impulse purchases.

This is disadvantageous to sellers to a certain extent. After all, apart from the above search options, the carefully arranged store listings, special designs, brand culture, etc. of sellers will not have the opportunity to be displayed. If you are not within the seller’s search range, then your product will be directly filtered out .

The "high return rate", "sales volume" and "view volume" that appeared on Amazon some time ago are also unfavorable to sellers! ! The three labels are ruthlessly bolded, and a small line font is added at the bottom to tell buyers: please check the product details and customer reviews. It is equivalent to telling buyers, do you want to buy this product? Think twice before you act.

Because buyers want to buy high-quality and low-priced products, Amazon buyers can customize price ranges and see information such as sales volume, return rate, and page views of the product, which is very convenient for buyers. However, this also means that products that are not in the buyer's search range will not be recommended, which is why sellers' sales have dropped significantly recently. However , this change may be a good opportunity for small and medium-sized sellers. Generally speaking, products that are not expensive and easy to use will attract many buyers to leave reviews.

Recently, Amazon US launched a search filter for small businesses to increase the exposure of small business brands and products.

Specifically, when search results from established business brand customers include products that qualify for the price adjustment, the new filter will appear under the "Business Type" category in their search filter options. During testing, any business that meets the small business badge criteria and displays the small business brand on the search page will appear in this filter.

This is not the first time that Amazon has supported small and medium-sized sellers . For example, it has previously piloted the small and medium-sized seller badge, so that buyers will know that these are brands and products from small and medium-sized sellers, which is equivalent to further providing small and medium-sized sellers with some additional exposure and traffic.

During last year’s Prime Day, Amazon also paid special attention to small and medium-sized sellers. For example, in the UK site, 60-70% of the products came from small and medium-sized sellers. Amazon launched a policy that for every £1 spent on products from eligible small and medium-sized sellers, buyers have the chance to win a big prize . Many consumers were stimulated to spend money for the big prize.

However, although the platform is helping platform sellers in various ways, the platform's own supervision is also gradually expanding. It was previously revealed that the review may be conducted once a year, and the identity information of third-party sellers will continue to be strengthened to ensure the authenticity and consistency of all information.

This has triggered NANA's thinking. Amazon's actions are undoubtedly forcing sellers to make follow-up plans when selecting products . Amazon has no intention of stopping and plans to continue to dig up the sellers . It seems that Amazon will make a wave of moves before the peak season every year. This year, there are many tricks, some good and some bad. As the entire cross-border e-commerce market continues to improve and mature , while having a better e-commerce operating environment, we must also be prepared to face more intense competition! !