Poshmark, the American second-hand resale platform, supports product authenticity verification!

It is learned that according to foreign media reports, Poshmark recently acquired the authenticity authentication company Suede One, which will virtually authenticate the sneakers and luxury goods on its platform, combining machine learning, computer vision and manual review.

It is reported that Poshmark will now provide free authentication (Poshmark Authenticate) for orders worth more than US$500. If the products purchased by the buyer are identified as counterfeit, a full refund will be provided. This is also part of Poshmark's buyer protection plan "Posh Protect".

It is reported that Suede One was founded in 2020 and analyzes product images and performs machine calculations to identify the authenticity of items. Suede One can automatically authenticate most products purchased by consumers with an accuracy rate of over 99%. At present, Suede One has established a reputation for reliable and fast authentication and is widely favored by resellers and consumers.

It is understood that through this acquisition, Poshmark will strengthen and expand its online business and provide support for transactions between sellers and buyers, thereby attracting more sellers to sell second-hand goods on its platform and more consumers to purchase items on its platform. In the future, Poshmark is likely to expand its authentic certification to other categories of items.

Editor ✎ Nicole/

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