Amazon becomes the most popular shopping website for Generation Z in the United States! Clothing is the most popular!

It is learned that according to an autumn survey conducted by a US investment bank, among Generation Z consumers in the United States, the most used shopping website is Amazon (52%), followed by Chinese online fashion website Shein (9%), Nike ranked third with 5%, and Packsun ranked fourth with 4%.

Among them, clothing is the most expensive category for this group. This is the first time since 2014 that clothing has surpassed food and ranked first among Generation Z. Data shows that clothing accounts for 22% of total expenditure, exceeding food's 21%. In particular, clothing consumption among upper-class female teenagers has increased significantly, up 14% year-on-year, and accessories have also increased by 10% year-on-year.

According to fashion media ApparelNews, the representative trend of Generation Z women is sportswear style, especially Lululemon, a well-known brand for yoga wear. In addition, it is expected that the popularity of loose denim, high waist and mom jeans will continue until next year.

In addition, in terms of preferred social software, Snapchat (35%) ranked first, TikTok (30%) ranked second, and Instagram (22%) ranked third.

Editor✎ Irene/

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