What is Generation Z? Generation Z Review

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1. Generation Z refers to the generation born between 1995 and 2009. American marketing experts have pointed out that the number of Generation Z in the United States has exceeded that of Millennials, accounting for the largest proportion of the total population.

2. The impact of the growth of Generation Z on the consumer market continues to grow and worsen. According to incomplete statistics, in 2015, the global Generation Z had more than 40 billion US dollars in pocket money, and parents spent a total of 140 billion US dollars on Generation Z in 2015. According to a research report jointly published by IBM and the National Retail Federation (NRF), by 2020, the total number of Generation Z consumers in the world will reach 2.6 billion.

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1. Generation Z cares more about "experience" and is also more frugal: they try to find the best value and service.

2. Generation Z teenagers influence their parents' consumption far more than millennials ever did: they have a higher cost of living and their preferences can significantly affect family purchasing decisions.