What is Jumia? Jumia Review

Jumia is one of the largest e-commerce platforms in Africa. It was founded in 2012 and invested by African companies such as MTN, Rocket Internet and Orange, as well as well-known European companies.

Overview

Jumia mainly covers 11 countries including Nigeria, Morocco, Egypt, Kenya, Pakistan, Kosovo, etc. Each site is operated separately, with independent front and back ends, and sells in local currency. The monthly UV of the Egyptian site is as high as 3.15 million

Jumia has more than 10 million fans on Facebook.

Jumia is the third e-commerce company in the world, after Amazon and JD.com, to have its own terminal logistics and delivery service.

The African market has a population of 800 million and an Internet coverage rate of approximately 30%, of which 80% of consumers shop through Jumia.

Entry requirements

1. Sellers must have experience in operating cross-border B2C platforms;

2. The company must have an independent e-commerce operation mechanism and assign dedicated personnel to connect with the platform;

3. Sellers need to open a Payoneer corporate account and have inventory to list items.

Store opening process

1. Log in to the website and click "start selling now" below:

2. Fill in the information. You need to fill in your address and ID card, upload a copy of your ID card, and answer whether the product can be delivered to Lagos and whether you are willing to put the product in Jumia's warehouse according to the actual situation;

If you are opening a store for a company, please select Registered Company and fill in the business registration number and legal person company name, which is the name of your company. Of course, the business registration document must also be uploaded. In addition, adding the company's actual address in Nigeria, city, and state of residence is optional.

Select the product category you want to sell. Sellers who have opened stores on websites such as eBay should provide their store front URL link, check the terms, and then click Register Now.

3. Next, you need to follow the training courses provided by Jumia. This process will not take too long. At the same time, Jumia will verify the information submitted by the seller within a few hours. After passing, a verification email will be sent. Click the link to verify the account and then you can list the product and activate the store.

Products that can be sold and those that are prohibited from being sold

(1) Marketable products:

Mobile phones and tablets

Fashion + Products

Home and Office

·computer

·camera

Electronic products

·watch

·sunglasses

Baby and children's products

·Toy

Health and Beauty

·car

Sports and fitness

Games and consoles

·Service discounts

·books

Movies and music

·wedding

·groceries

(2) Prohibited products

Currency, valid invoices from any country. Every product of counterfeit money and counterfeit financial instruments. Financial instruments not approved by applicable financial control bodies;

Stolen or counterfeit goods

Illegal substances and products that sell, produce, modify or consume illegal substances. Drugs, medicines, steroids

Any explosive material

Flammable materials

Fireworks, ammunition and every manual that can explain how to make +bombs and explosives

Considered to be part of the historical heritage

Every article related to hacking

Weapons and items related to ammunition and bullets

Fake IDS, fake birth certificate, driver's license or any fake document

·organ

·Items related to pedophilia, pornography, naked children

·Articles and treatment methods that conflict with intellectual property rights

Products with a shelf life of less than 3 months cannot be sold

Development History

-In 2012, Jumia Group was launched with support from Rocket Internet, MTN and Millicom.

-By November 2013, Jumia had 600 employees and sales in Kenya, Morocco, Cote d'Ivoire, Egypt and South Africa.

-In 2013, Jumia’s total number of users in Nigeria exceeded 500,000, which means that Jumia has become the fourth largest website in the country.

-In 2014, Jumia launched an office in Uganda.

-In 2015, Jumia's revenue was approximately US$234 million, a 265% increase compared to 2014.

-Entered China in 2015. In order to solve logistics problems, the platform opened a special logistics line - Seko Line.

-As of 2016, Jumia has 126 operations in 23 African countries, covering 90% of Africa’s GDP and 3 million customers.

-In 2016, Jumia became the first unicorn company in mainland China to be valued at over US$1 billion.

- As of 2017, there are 126 sites in 23 African countries with campaigns.