Attention! The UK has also started reporting Prime Day! These time points are critical

Prime Day is an important promotional holiday for Amazon. For sellers, Amazon Prime Day provides a huge opportunity to increase performance. Sellers can increase traffic and sales several times on this day. This year's Prime Day submission came earlier than usual.

UK Prime Day registration starts now !

It is learned that Amazon UK recently announced that the submission portal for its 2021 Prime Day flash sales and coupon activities is now open , and the relevant submission details have been announced. The announcement is as follows:

Amazon UK's Prime Day 2021 flash sales and coupons submission portal is now open. Prime Day (PD) is Amazon's largest global shopping event exclusively for Prime members, providing members with super value and exclusive content.

Submission time:

On March 12, Prime Day promotion submission was opened on the seller platform.

On April 23, submissions for Prime Day flash sales were closed on the seller platform.

On May 28, Prime targeted coupon submission was closed on Seller Central.

Note: Sellers can run one flash sale per week.

How to submit flash sales and coupons:

1. Flash sale

Seller Center → Advertising → Flash Deals → Click Create a New Deal → Click Show Products Eligible for Flash Deals → Select the ASIN that says “Prime Day Week”

2. Coupons

Seller Central → Advertising → Coupons → Create a new coupon campaign.

Requirements for reporting flash sale products:

The sale price is at least 20% or £50/€50 off the current selling price

Prime Day sales are at their lowest prices of 2021

Promotional products should be rated 3.5 stars or above

Goods with excellent historical sales performance

Product images meet Amazon requirements

▲ Image source: Amazon

In addition, Prime Day submissions for the US site have begun!

Critical time for Prime Day submission in the US!

Key submission time points for Prime Day in the United States in 2021:

On March 8, Prime Day promotion submissions were opened on the seller platform, including flash sales and Prime targeted coupons.

On March 29, exclusive discount submission for Prime members was opened on the seller platform.

On April 16, Prime Day promotion submissions were closed on Seller Central.

On May 28, Prime targeted coupon submission was closed on Seller Central.

The FBA warehousing deadline is May 31st.

▲ Pictures from the US Prime Day submission time

I hope sellers will be well prepared and pay attention to the Prime Day submission time of their own sites. Don’t miss this golden festival. Also, pay more attention to information related to Prime Day in the future.