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▶ Video account attention cross-border navigation It is learned that on the evening of January 12, Shenzhen added a new asymptomatic case of local new coronavirus. As of now, Shenzhen has reported a total of 14 cases.
The continued spread of the epidemic in various places has made sellers at the center of the storm worry about whether they can return home for the New Year. Along with the hope of leaving Shenzhen, the orders that had started to "recuperate" early have also fallen to the bottom. The epidemic cannot be driven away, the hometown cannot be returned to, and the goods cannot be sold or shipped, which has dealt a heavy blow to the ambitious sellers at the beginning of the year. From 40 orders a day to 1 order a day, is it the regular off-season or is the outlook worrying? The peak season has passed, and the overall market traffic at this time of year in previous years would mostly enter a relatively quiet stage. However, many sellers said that this year's situation is much worse than in the past, and the cliff-like plunge even makes people feel confused about the future of cross-border trade in 2022. One seller complained that he had been gearing up to make a big push in the new year and have a great year with a full load. However, the sales in January plummeted like a landslide, the drop was even greater than the rain that Yiping brought home to ask for money, and was several times comparable to that on Christmas Eve. Could it be that Americans have run out of money again? In this regard, many sellers also expressed that they are also single people in Tianya: "I've been spending a lot of money on advertising, but I haven't received any orders. I'm exhausted." "I've been scolded by my boss for a week. He asks me every day why sales are so bad and what I did!" "I thought I was the only one who didn't have any orders, but it turns out everyone is having a hard time recently. ACOS is already 80%, and everyone wants to stop advertising since there are no orders anyway." "Compared to last year, sales are really hard to describe. I hope things get better soon!" Some sellers believe that January and February are the off-season for most products, and sales and traffic are generally sluggish. Before the New Year, there were many promotional activities, and the consumption demand of foreigners reached a peak. Now that they have returned to work, their overall consumption power will decline significantly. Therefore, they should treat it with a normal attitude and maintain the current sales and ranking of their products. However, some sellers are deeply worried. If it is just a temporary sales slump, it would be acceptable, but it is obvious that market demand is also declining overall, and the outlook for the category is worrying. A seller who mainly sells gardening decorations and car washing tools reported that his store's order volume in November 2021 and on Christmas Eve remained stable at around 40 orders. He thought he could take advantage of this momentum and get a good year-end bonus before the New Year so that he could go home and celebrate the New Year with peace of mind. ▲ The picture comes from Zhiwubuyan However, as soon as Christmas arrived, the data of the entire store took a sharp turn for the worse, falling to the bottom in just 15 days, from an average of 40 orders per day to barely 1 order today. The conversion rate of advertising plummeted while maintaining the previous keywords and bidding. The seller observed that the overall demand in his category has declined, but the top sellers have maintained their rankings. In the past half month, the seller has tried using coupons and exclusive discounts to offer big discounts, and increasing advertising budgets, but none of these methods could save the declining sales. In general, the sharp drop in sales and the decline in advertising conversion rates have become a common phenomenon for sellers in recent times. Of course , a large part of the reason is the impact of the regular off-season from January to February. However, based on the feedback from sellers, some categories are also subtly sending out signals of reduced market demand. The overall market is not satisfactory, which is not a good sign for sellers. At the beginning of the new year, many cross-border companies have drawn up sales blueprints of tens of millions or even hundreds of millions for 2022. However, now that sales have been sluggish one after another, the performance pressure on sellers can be imagined. In addition to this, there are even sellers who face invisible pressure from their bosses, whose every move is monitored. No privacy? The company forces sellers to install computer monitoring! It is learned that a seller recently revealed that he had just joined a new company for two months when he suddenly received a notice: in order to comply with the company's regulations on employees during working hours, the superiors have decided to re-install monitoring on the company's computers starting from now on. ▲ The picture comes from Zhiwubuyan The seller said that the new company's office is less than 100 square meters, and according to incomplete statistics, there are more than 10 surveillance cameras. The computer monitoring software installed has no name, so it is impossible to know whether it poses risks. ▲ The picture comes from Zhiwubuyan The seller was confused about this: Why would management and bosses want to control employees in this way? What exactly does the software monitor? Does it monitor even the passwords of personal Gmail or FB accounts? One seller said frankly that the software installed on the terminal can basically monitor anything that can be imagined. This means that the sellers' every move is basically exposed to the company's sight. A colleague from the technical department revealed to the whistleblower that in fact, most companies have surveillance, including the big seller he previously worked for. If you use the company's wifi to chat, all the information you send can be received by the company. Coincidentally, a seller also reported a similar situation not long ago. One of his friends joined an Amazon company three months ago and found out that his boss had secretly installed surveillance on his computer. ▲ The picture comes from Zhiwubuyan It is reported that the boss can remotely monitor every move of the computer desktop at any time, save and download opened files at will, and employee accounts cannot be deleted. All browsing history, account passwords, and operation trends are clearly visible under the monitoring. A seller shared a way to check if the computer is being monitored: 1. Press win+r to open the run window, enter cmd and press Enter. 2. Type ipconfig and press Enter to view your IP address. You only need to look at IPv4, which is usually in the format of xx.xx.xx.xx. 3. Enter netstat -an and press Enter to view the TCP connection status and check the xx.xx.xx.xx type data that appears, that is, the IP address data 4. If the computer is normal, only 127.0.0.1, 0.0.0.0 and your own IP address will appear 5. If other IP addresses appear, congratulations, you are being monitored Judging from the revelations of sellers, it seems that it is not uncommon for the cross-border industry to implement privacy monitoring on employee computers. What do you think about this? Feel free to leave a message in the comment area~
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