TikTok's revenue exceeds 100 million yuan. How can sellers use this platform to advertise? (Part 1)

In today's morning paper, there is such a piece of information: " TikTok's global revenue reached $176.9 million last year ." It can be seen that the social media star TikTok is booming.

TikTok is a short video app launched overseas by Douyin. Users can edit and share videos within 15 seconds, and can add filters, special effects and music directly in the software. TikTok has 500 million active users worldwide. Its popularity has not only quickly surpassed Twitter and Snapchat, but the advertising on the platform is not yet saturated, which is a huge marketing opportunity for sellers.

In early 2019, TikTok released a beta version with new advertising features. Soon, well-known brands such as Grubhub, Nike, Fenty Beauty, and Apple Music all placed advertisements through TikTok. TikTok ads have good targeting capabilities and unique features. If used properly, sellers can acquire a large audience from the TikTok platform.

PART 1

Determine whether TikTok advertising is suitable

However, not all sellers can benefit from it, and many sellers are still unsure whether it is reliable to run TikTok ads. To determine whether it is suitable to run TikTok ads, you should first determine two aspects:

Target audience characteristics
Is the budget sufficient?

Target audience characteristics

If young people are your main audience, then running TikTok ads will be a good investment. Data shows that 66% of TikTok users are under 30 years old (41% are between 16 and 24 years old). In other words, TikTok is not suitable for marketing to the elderly audience.

Many popular short videos on TikTok are about youth-oriented topics, such as campus stories and homework.

Although TikTok's main user group is young people, social media generally becomes popular among young people first and then gradually spreads to older groups. Therefore, it is beneficial for sellers to learn how to place advertisements on the TikTok platform in advance.

Is the budget sufficient?

Why should you consider your budget? Because small sellers may not be able to afford TikTok advertising fees.

TikTok is a new and less-popular platform, so its advertising costs are high, with an average CPM of $10 and a large campaign budget of $300,000. In addition, it takes at least $500 to run an ad on TikTok. So if you're looking for an affordable advertising platform, TikTok may not be the right platform for you.

PART 2

How to run TikTok ads?

If you think your business is suitable for Tiktok advertising, you can follow the introductory tutorial below.

(Directions: https://ads.tiktok.com/)

Create a TikTok account

First, open the TikTok Ads homepage and click the [Create an Ad] button.

Since the platform is only in beta, you can't set up your ad account completely online yet. Once you click the button, a pop-up window will pop up and you will need to fill in your details in the form to set up your ad account. After submitting your information, someone will contact you to set up your ad account. It will take up to 48 hours to get your account, and once you receive it, creating ads is simple.

Create a campaign

Open the TikTok Ads backend, click the [Campaign] tab at the top, and then click the [Create] button to create a new campaign.

Next, select an ad objective, which will be your primary ad objective. There are three ad objectives to choose from: traffic, conversions, and app downloads.

In the campaign and budget setting, you can choose to set a daily budget or a total budget for the ad. Note that both the daily budget and the total budget must be at least $500.

Set ad placement, details and target audience

The next step is to create ad groups under your campaign and select ad placements and target audiences.

The best thing about TikTok ads is that you can set up ad display platforms in the background. The display platforms include not only TikTok, but also other similar platforms such as Vigo Video, BuzzVideo, News Republic, etc.

In addition, there is an automatic ad placement selection feature. TikTok will automatically select the platform where your ad performs best and display it on the platform.

After selecting the ad placement, follow the prompts to enter the details required to run the ad, including relevant links, ad name, product images, and product categories. You can select up to 20 keywords to describe your website or app, and the system will push the ad to the matching audience based on these keywords.

Select the target audience for your ad in the [Targeting] option box. You can set data such as geographic location, age, gender, language, interests, and devices used to attract more suitable audiences.

If you already have a specific audience in mind for your ads, you can create a custom audience list by uploading a CSV, TXT, or ZIP file containing TikTok user IDs.

(It’s not over yet, click on the homepage to read [ next article ])

Compiled by ✎ Mary/

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