What is Amazon Retail Analytics? Amazon Retail Analytics Review

The full name of Amazon ARA is Amazon RETAil Analytics Premium, which means "Amazon's advanced retail analysis function" in Chinese. It is Amazon's own sales data analysis tool.

About ARA

Through ARA, you can see the sales analysis data of the entire Amazon network. Through the ARA tool, you can not only guide your current sales, such as analyzing your competitors, analyzing the user behavior of purchasing your products and which products consumers are more interested in selling, but also provide help for your future development direction, such as: what products are selling well now, where to change, etc.

Location and Version

Under Reports in Amazon Vendor Central, you can find Amazon Retail Analytics BASIC (free version or basic version) and Premium (advanced version) (as shown below):

Premium version activation requirements

Must be an Amazon Vendor seller;

The annual usage fee is 30,000 US dollars (approximately more than 200,000 RMB).

Premium Version Value

ARA provides users with additional data and reports to evaluate their performance and use as business intelligence in the decision-making process.

Premium Version Features

1. Product development and tracking analysis: Compare the uniqueness, attention, and conversion rate of your own product development with the titles of similar products to determine whether the product development meets market demand.

2. Product category data analysis: Capture the top 100 selling products under the same category, check the sales performance of other vendors in the same category, analyze the most unique product titles in the same category, etc.

3. In-depth analysis of search terms, including the top 100 most searched terms in any category and any Amazon market.

4. Sales Performance Analysis: Analyze your own orders and customer behavior by time and location, and analyze sales data for any product in the Amazon marketplace.

5. Consumer behavior analysis: page visit and conversion data analysis, etc.

6. Competitive analysis: Compare your products with other products in the same category, and compare your products with competitors by category, time, and display volume.

7. Product Review Analysis: Check the number, time, and star rating of reviews for any product from the first day it was launched to the present.

8. Related sales analysis: Analyze other products that customers are also interested in by title.

Premium Version Disadvantages

The specific number of visits and page views for the top 100 search data will not be provided, but this data is very important in search.

ARA considerations

1. ARA makes a lot of claims about the data it can provide, and it is a lot of data. It is worth noting that the report also has its shortcomings.

2. Both ARA Basic and Premium versions are difficult to use. It takes some time to learn how to use them to get the data you want.

3. Amazon integrates all data together, including yours and vendors like you. Therefore, it can be said that there is no data privacy at all.

4. ARA does not provide enough data for specific instances, but rather presents trends over a period of time.

Certain key information is not available in ARA reports, such as traffic sources and visitor paths. Even for vendors using split testing, there is no way to see which campaign brought a shopper.

5. ARA Premium displays the top 100 search terms, but does not show how many sessions or page views there are. These rankings are simply expressed by popularity.