What is Shopee store positioning? Shopee store positioning review

Positioning type

1. Supermarket/department store type:

• Source: abundant sources and low cost

• Category: vertical distribution, there is correlation between categories, and they can be purchased together

• Products: All products listed above are Shopee’s hot sellers, and all titles are Shopee’s hot words

• Price: There are small and light items with low prices

2. Boutique specialty store type:

• Sources: industrial belts, cooperative factories, wholesale centers for similar products, such as Chenghai toys, Shantou underwear

• Category: Core categories perform well, and other categories in the store are related categories

• Style: There are many styles of products in the same category

• Product: unified image style, high-definition photos, with video

Positioning

1. Product positioning

First of all, you must position the store’s products.

In other words, what kind of products do we need to display in our store? We need to analyze the market conditions of the products to get corresponding conclusions, how to optimize the products, whether the competitive advantages of the products are obvious, and whether you are willing to buy the products as a buyer.

2. Crowd positioning

We must do e-commerce business, which is inseparable from customer groups. Therefore, while positioning our stores and products, we should also understand our target customer groups, their gender, age, region, interests, and when doing cross-border business, we need to know more about local religious beliefs, customs, local customs, and local conditions to position our products well, so that after our products are put on the shelves, they can attract the attention of buyers and our products can meet the needs of buyers.

3. Price positioning

When we sell things, the most important thing for the buyer is the price of the product, so the price must be in a good position. We should consider the market and the consumption level of other buyers, and their economic strength. For example, if we sell it in Southeast Asia at domestic prices, can we still get a good sales volume? This is something we need to think about. In terms of price positioning, we can classify it into three levels: medium, high and low.

How to build a brand store

1. Avatar + store name:

➢ Choose an avatar and name that is relevant to your product positioning

➢ For example, selling women's clothing - **Meiyiguan; selling children's clothing - **Tongqu

1. Avatar key points: clear and intuitive, relevant to the name or positioning

2. Key points of store name: easy to remember and easy to associate with the positioning

3. Some domestic brands may not be well-known in other markets, so they need to rebuild their store brands

2. Store introduction + classification:

➢ Carousel and text section with brand introduction and product quality assurance

➢ Add the brand name before the category to strengthen the brand impression

3. Main picture + title + details:

➢ Main picture style is unified

➢ Add the brand to the title; for example, [**Groceries·Carpets], [**Groceries·Mattresses]

➢ Add brand name to the details label

References