Tips for selecting products on Amazon
For Amazon sellers, product selection has always been a headache. It is a headache to select the best-selling products among tens of millions of products. However, the success of Amazon operations is largely due to the early product selection. To choose the right product, sellers need to have keen insight and decisive judgment. Therefore, product selection also requires a correct idea. 01 Obtain product selection ideas with the help of authoritative or popular platforms A common way to select products is to use Amazon's official Best Sellers or Hot New Releases to select products that you are more optimistic about from the product categories that sellers are more familiar with. There is a saying, "take from the people and use it for the people." Only when the product meets the market demand and consumption habits can it meet the needs of target customers. Therefore, the selection of products should be as practical and localized as possible, and Huawei's untrue products should be rejected. For novice sellers, you can choose some simple products. You can consider products with these characteristics: 1. Durable and versatile; 2. You can find suppliers in the country; 3. It can update products in a modular way; 4. It can be operated without instruction manual; 5. No electronic components and moving parts; 7. Light weight and small size. In addition to these, sellers can also get ideas for product selection on social networking sites or industry media platforms, such as: YouTube, Facebook, etc. 02Collect product keywords Identify the products with better sales among similar products. Once found, use the keyword contrast tool to view the keywords that bring traffic to the product, and list them as candidate keywords for your own similar products. 03Analyze the market competitiveness of products The ultimate goal of making a product is to make a profit. Before making a product, the first thing the seller needs to do is to determine the development prospects of the product and how fierce the competition is in the current market. Sellers can analyze the product from the following points: 1. Historical price levels of the product 4. Number of product reviews 5. Number of sellers and inventory status Generally speaking, the less competitive the market, the greater the chance of success in marketing new products. However, product competitiveness is often proportional to market demand. The greater the market demand, the higher the product competitiveness. Sellers can choose products with greater competitiveness. In an ideal situation, if a product has a large market demand and low competition, it is bound to be the best choice when selecting products. Product market demand can be used as an important reference factor for product selection. The greater the market demand, the greater the possibility of product sales. For the Amazon platform, merchants cannot directly obtain the sales volume of competitors' products. In addition to estimating the actual sales volume through product reviews, sellers can also check the increase and decrease of products, or go to similar platforms to check some data. By checking the data, sellers can know the trend of the product and the size of the platform supply, so as to judge the demand for the product. 05Reasonable pricing and comprehensive thinking
After selecting the goods, you need to calculate the profit and set the price of the goods. Since the goods are sold to consumer groups with different spending power, sellers should not only consider different products but also different price gradients when selecting goods. You can refer to the prices of similar goods to set the price of the goods. You should have a comprehensive mindset and make a comprehensive consideration based on the cost price to take into account the consumption needs of different groups. 06Visit the factory on site to ensure quality When selecting products, sellers should fully consider their own resources. If the seller has resource advantages in certain products, it is advisable to consider such products first. The source of goods is very important. It is very important to visit the factory and inspect the product assembly line to ensure that the product certificates are complete. Only after the on-site inspection can the actual situation of the product be determined. If conditions permit, it is best to look for upgraded versions of the product, because most upgraded versions are more in line with the user's payment pain points. 07 Pay attention to copyright infringement issues
Sellers all know that Amazon attaches great importance to intellectual property protection. Merchants are not allowed to infringe on others' trademark rights, invention patents, and appearance patents in any way. In serious cases, Amazon officials will even directly close the store. Therefore, sellers must confirm whether the product has any legal disputes or infringements when selecting products. 08 Products on the shelves After confirming the product, you can put it on the shelves. After putting it on the shelves, you must track the sales of the product and the feedback from buyers in a timely manner to promptly understand the degree to which the product is accepted and liked by users, so as to adjust the operation strategy in time later. |
