If you don’t choose the right keywords, all your efforts will be in vain.

1. What are the types of keywords?

Let's take LED Book Reading Lights as an example to explain the differences between the keywords.

① Industry keywords: They have the largest traffic, but are not precise, and are mainly composed of 1-2 words. For example, lights

② Core keywords: have a large search volume, match the product, and are an essential part of the title. For example, Book Reading Lights

③Long-tail keywords: The search volume is far less than that of core keywords and industry keywords, but they are relatively accurate and have higher conversion rates. For example: LED Book Reading Lights for women

④ Complementary product keywords: Keywords for products that are complementary to the products you sell

⑤ Traffic words: all keywords that bring traffic to your product. Including but not limited to industry keywords, core keywords, long-tail keywords, complementary product keywords

We want to find and filter core keywords that match the product and have a large search volume

2. How to find core keywords?

1. Competing product titles

How to find the titles of competing products? The first way is to find the titles of the top product listings with good sales in the list. The second way is to find the titles of the products with strong sales recently, which are usually well-written. Find about 10 product titles in total and extract them.

Then, analyze and compare the 10 titles. You will find that the keywords at the top of the titles of these 10 products are most likely the core keywords of the products.

Each title will contain at least 3 keywords. You can extract and record the 3 keywords first, and search and verify them on the front end to see if the results match your product.

2. Competitor's five elements

A well-made five-line description will contain 5-15 keywords, which are second only to the core keywords in the title in importance.

You will find that every sentence in the five lines has a different name for each product. These are different names for the product, and these words are the keywords of the product. You can analyze the five companies that do well, extract and record them, and search and verify them on the front desk to see if the results are consistent with your product.

3. Amazon Search Term Report

Amazon Search Term Report, which shows brand owners how shoppers (in aggregate) find their products and competitor products on Amazon, including each product’s relative search popularity, click share, and conversion share.

Sellers who have registered their brands on Amazon can search for core keywords by using competitor ASINs and big words in Brand-Brand Analysis-Amazon Keyword Search. It is recommended to select monthly report range, which is the data published by Amazon and is more authoritative.

4. Various keyword software, such as SellerSprite, H10

5. Advertising report words

The words in the automatic advertising report are an important source of keywords. Every week, you need to download the advertising report to see which words have good conversions and can be used as your keywords; words with poor conversions should be promptly rejected.

3. Some tips on keyword embedding and layout in Amazon listings

1. Title is the most important

2. Five points of description followed

3. Background search term

   
   

The reason for this sorting is to tell you that Amazon’s search for keywords in this order is just like this. The keywords in the title are crucial and will affect the promotion of subsequent products. So when your product has stable sales and rankings, do not change the title at will, as this is likely to lead to a cliff-like drop in sales. This is because Amazon has already accumulated the keywords in this title.

When writing a title, don’t worry too much about the appearance of the title. The main function of the title is to allow Amazon to retrieve your keywords and strengthen the correlation between keywords and ASIN.

The second reason for the five-point description is that it also involves the reading of buyers. They need to understand the selling points of the product from the description. The writing structure should try to highlight the general-specific style, highlighting the function of the product in the front and explaining this function in the back. This method is the most common.

Here we need to remind everyone not to add Chinese special symbols in the five-point description. In the eyes of Amazon, these symbols are like garbled characters. It should be emphasized that when editing the listing, you must not use the Chinese input method, which can easily be mistaken for garbled characters by Amazon, which is very detrimental to the precipitation of keywords.

In addition, do not use demonstrative pronouns in the five-point description, as it is not conducive to keyword layout. You can directly replace them with some derived keywords or long-tail words of core keywords.

As for the third point, search term, one is dynamic ST (i.e. search term), and the other is More Detail. As we all know, a long time ago, search term had five lines, and many people were entangled in how to write the five lines, whether to separate them with commas or spaces. Later, Amazon turned the search term into one line and introduced the concept of dynamic search term. In fact, search term is a supplement to the title, five descriptions, and the entire listing keywords. That is to say, if you feel that you have not written enough keywords, you can supplement them through search term, but this supplement has rules and skills. Not all words you can think of can be written in it. First, it must not exceed 250 characters in length. Second, the words written must be related to the product. The reason why it is called dynamic search term is to tell everyone that search term can be changed, and it must be updated from time to time. Keep those with orders and traffic, and remove those without effect, so as to maintain the dynamic effect of search term.

Regarding QA, it is easy to understand. More than three can be displayed under the title, and then only four will be displayed on the front-end details page. Just move the QA you want to display to the front.

Regarding comments, long descriptions actually do not have a very big impact.

As for how to embed keywords in images and A+, I believe everyone is more interested. That is, use keywords to name the image or a name corresponding to A+, and then layout it in the listing, followed by the coupon title, some introduction words for Promotion, and some settings for Giveaway.

We tend to overlook More Detail. Many sellers only write out the part that needs to be displayed when writing the listing, and discard the details in More Detail. For example, if they are making 3C products, the number of radiations, the number of batteries, the material and other information will actually have a great impact on the relevance. As for where the specific impact is reflected,

How to determine if the corresponding word has been searched by Amazon

The specific method is to search through the details page, through word frequency statistics, and through the front-end search term. Of course, the front-end search term search is the most critical step. After the words are buried and retrieved, we should consider how to make subsequent promotion strategies. We can formulate different promotion strategies around specified keywords, or we can match different conversion orders and reviews around specified keywords, we can specify keyword rankings to improve category rankings, we can also specify keywords for advertising, and finally specify keywords for off-site promotion.

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