Global Festival Schedule and Marketing Strategy

1. Girls' Day ( 3.7 ) , Women's Day ( 3.8 ), and Chinese Traditional Medicine Day ( 3.17). There is not enough shopping motivation on these holidays, so some promotions can be done appropriately. Women's Day and Girls' Day can focus on promoting female products. As for Chinese Traditional Medicine Day, due to the large differences in global and domestic views on traditional Chinese medicine, promotions are not very meaningful. It is suitable for promoting brands and increasing awareness. It is recommended to promote some articles related to health and wellness in the form of soft articles and embed your own product information in them.

2. Arbor Day ( 3.12) is the peak sales season for horticultural products. You can promote some environmental protection related products to increase brand awareness.

3. Oscars: The star-studded Oscars red carpet has already been rolled out on the Internet. Last year alone, the number of searches for Oscar-related terms on Google search engines reached tens of millions. It is also a fashion trend. You can use the Oscars' coat to increase your brand awareness according to the nature of your product.

4. SXSW is a series of film, interactive multimedia and music festivals held in Austin, Texas, USA every year. The music festival is extremely impressive and is the largest event of its kind in the world. You can discuss topics on your own social networking sites such as Weibo, Facebook, and YouTube to gain recognition from fans and do enough homework for later traffic . At the same time, you should continue to monitor your social media accounts. Use your own social platforms to track the dynamic trends of keywords in the festival so that you can respond proactively. You can even set up several preset responses based on the keywords you researched.

6. White Valentine's Day (3.14): The marketing model is the same as that of Valentine's Day on February 14.

5. College Basketball Championship: Search terms such as "college basketball" or "March Madness matchup list" always flood Google search engines around March. Because the National College Basketball Championship, which made many NBA stars famous, is held in "March Madness". The promotion strategy can refer to the Super Bowl. All Western sports events and holiday celebrations have a very similar feature, that is, most people will gather together to celebrate at night. Therefore, "luminous" products will be the first condition required. Party-related products include wine utensils, stage utensils, makeup utensils, etc.

1. Children's Day is the happiest festival for children around the world. On this day, they can play crazily and receive all kinds of gifts. Hot-selling toys, game peripheral products, and musical instruments are also highly praised in recent years. In addition, you can also create a website with a distinct theme based on your own products. Only one product is sold on the entire website, and this product only uses one slogan, which is "Peace of Mind". The design of the entire website only reflects one theme, which is "children". All this is just to establish your own brand!

2. World Environment Day ( June 5 ) promotes environmentally friendly products

3. College Entrance Examination + Separation June is also the time for college entrance examination and graduation. There are all kinds of gatherings, gifts and souvenirs. At the same time, this group of people are also the main consumers in the future. You can take this opportunity to implant the brand name into their hearts and cultivate a group of loyal users. If you want to promote your product, first find out when your audience will search for your brand and the keywords they use. Secondly, create advertising copy. Think about what they think when they search? Are they choosing gifts for their lovers? Or for friends? Or for commemoration? When creating advertising copy, take the target audience into consideration and create advertisements that are suitable for the audience in order to attract their attention.

4. Father's Day ( June 18 ) Many new fathers are willing to devote more energy to their children, and their sense of responsibility to be a perfect father is even stronger than that of mothers: most young fathers will search for parenting information online. This holiday also reminds us that tough guys also need care.

5. E3 Game Show: One of the largest annual commercial exhibitions in the global video game industry, also known as the "Electronic Entertainment Show". During E3 on June 13 every year , the search popularity of Google game terms has increased year by year, and the live broadcast of E3 on YouTube ensures that game fans will not miss any exciting moments . Cross-border e-commerce sellers can use this opportunity to promote some video game peripheral products. At the same time, they can quickly make 4. good reviews on cross-border e-commerce platforms (such as Amazon), and ask professional reviewers to write detailed reviews and descriptions for their products from all aspects, in order to attract the attention of end consumers and use cross-border e-commerce platforms to further promote their products to the end market! All this is just to establish their own brand!

6. 20th Anniversary of Chongqing's Direct Administration ( June 18 )

7. Muslim Ramadan: The month of fasting for 1.8 billion Muslims worldwide, and the end of June is the Eid al-Fitr for Muslims worldwide. The main products are Muslim food, silk scarves, scarves and Muslim-related products. There are ten ethnic minorities in China who are Muslims, which is also a large group with unlimited business opportunities. Marketing strategy : First, a very exquisite official website is made, and all products on the cross-border platform can be seen on the official website. In addition, some common product questions are provided to buyers on the official website (because of the religious habits of Muslims, there are very strict regulations on food). Amazon sellers can launch a navigation project AmazonProducts, and when customers place an order on the official website, they will be directly taken to Amazon's product page. And publish their own product reviews on major product review websites, and put links to their own online stores on these review websites.

July keywords: 20th anniversary of Hong Kong's return to China, International Sports Journalists Day, International Kiss Day, International Sports Journalists Day, Chinese People's War of Resistance Against Japanese Aggression Memorial Day, World (5 billion) Population Day, World Language (language) Creation Day, World Language (language) Creation Day, International Cooperation Day, African Women's Day, Summer Vacation, Independence Day