Zhaodanmao Training Academy-How do Amazon sellers create social promotion media codes in the background?

Zhaodanmao Training Academy-How do Amazon sellers create social promotion media codes in the background?
Many friends came to consult Zhaodanmao and said: "Maomao, what should I do now that the Amazon platform restricts the creation of purchase discounts of more than 50%? How can I set up big discounts for you to run in the future?"
Because we can also set up social promotion media codes to create purchase discounts of more than 50%, the following Zhaodanmao will explain the operation process in detail in the form of pictures and texts.


1

What are Social Media Promotion Codes?


Social media promo codes are one of the newest and best ways to promote your products on Amazon. This promotion is available to sellers registered with Amazon Brand Registry. Sellers who don’t have Brand Registry or are new to Amazon may not be able to create social media codes at this time.
If this is your situation, don’t worry. Contact Zhaodanmao in private chat and he will teach you another way to create a purchase discount of more than 50%.


2

How to create and manage product lists?


1. Open the Amazon backend and click [Advertisements] - [Manage Promotions]

The following page appears

2. Click [Manage Product List]


The following page appears, select [ASIN List], and click [Create Product List]




The following page appears:

In the red box 1, fill in the name of your event in two lines for your personal reference;

In red box 2, fill in the corresponding product ASIN of the CODE discount promotion that needs to be promoted off-site. You can fill in multiple ASINs.



Fill in the form as shown below and click Submit to successfully create the list.



3

How do I create a social media promotion code?


1. Open [Create Promotion] and click [Social Media Promotion Code] to create

The following page appears


Step 1: Choose promotion conditions

Red box 1: Click [Products to be purchased] and select the newly created [Anker USB C Charger] in the drop-down list to set the CODE for the newly created product.

Red box 2: Fill in [Discount reduction]. If the product needs to be discounted by 40%, fill in "60", which means a 60% discount, which is 40% of the original price.



Step 2: Set promotion time

Red box 1: Select [Start Date] and the system will use the current date and time as the basis. Generally, the code will take effect 4 hours after the current set time.

Red box 2: Select [End Date], the end date is generally recommended to be set to 7 days.

Red box 3: Fill in the discount name you can recognize (format: product name + discount amount)


Step 3: More options

Red frame:

1. Select [Unlimited items in one settlement]

2. The discount code can be automatically generated by the system or customized (the discount code can be 8 characters)




Notes on multiple redemptions per seller:

One item in one settlement

The one item per checkout option is arguably the most restrictive option, as it means that any one Amazon buyer account can only redeem a particular promotion for a product once.

Unlimited items in one checkout

This option allows customers to buy discounted items in bulk, which are usually products that customers buy in large quantities. This is also a useful option if your promotion is not for a single product, but for a range of related products, and you want customers to choose multiple items to purchase.

Unlimited items in unlimited checkouts

This is the most permissive strategy, giving your real customers the most flexibility in shopping. However, it is also the option that exposes you to the greatest risk, as arbitrage sellers will use your promotion to sell your products on other sites, stealing the discount you want to offer to the end consumer in the process.


2. Click Submit and it will take effect in 4 hours



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