Basic Introduction

Since the website was established in Japan on December 15, 2004 , it has gradually gained recognition from consumers and has now grown into the largest fashion clothing shopping website in Japan. The number of registered members on the website has reached more than 3 million, the annual sales volume has reached 3.8 million pieces, and it has 1,555 brands. The number of brands is in the leading position among similar fashion clothing shopping websites in Japan. Many well-known clothing brands such as UNITED ARROWS , nano universe , BEAMS , JOURNAL STANDARD , A BATHING APE, etc. have successively entered ZOZOTOWN and are also widely welcomed by young people in Japan.

Station Mode

Zozotown requires that all merchandise sold there must be re-measured in accordance with uniform standards. That is to say, users who purchase trendy brands on Zozotown do not need to measure the sizes of different brands, which may affect the consumer experience. For Zozotown , the user habits that are cultivated will naturally transform into user stickiness.

Reasons for success

1. The "virtual store managers" of various brands on Zozotown have absolute rights to purchase goods. The brands they sell are all the favorite brands of the website employees. The average age of the employees is between 27 and 29 years old, which is comparable to the age of the website's target users.

2. Brand promotion: Yusaku Maezawa is not a low-key entrepreneur, and his Zozotown will naturally not miss any opportunity to promote itself. For example, Zozotown once had a cross-border cooperation with PepsiCo, and spared no effort to create momentum to attract attention.

3. Zozotown ’s so-called self-built “supply chain” system. Zozotown will control the supply of goods through its self-built logistics system, and then the delivery staff will deliver the goods to the C -end within two or three days.

ZOZOTOWN Platform Advantages

1. ZOZOTOWN has 2,822 agency brands including A Bathing Ape ®, Beams, United Arrows, Journal Standard, etc.;

2. More than 3 million members;

3. It is the leading fashion apparel shopping website in Japan.

4. As the primary platform for product releases, ZOZOTOWN has many limited edition and collaborative items, and is the primary choice for friends who like Japanese fashion brands.

5. Like large foreign e-commerce platforms, ZOZOTOWN has launched international postal services, and overseas shopping has become a new shopping model.

Development History

In 2004, an online mall named Zozotown was officially launched.

In 2006, the logistics center Zozobase was established.

At the end of October 2011 , Zozotown (known as "Zouzoucheng" in China) entered China and opened a store on Tmall, intending to share a share of the Chinese apparel e-commerce market.

On January 31, 2013 , Zozotown completely closed its stores in China.

In 2017 , Zozotown also acquired the online lifestyle magazine honeyee.com and its e-commerce website, JUST LIKE HONEYEE , which was jointly created by Hiroshi Fujiwara, Hirofumi Kiyonaga, Seiji Nakamura and Tetsu Suzuki, editor of " smart " magazine .

Starting from October 2017 , Zozotown changed the website's limited free shipping to allow customers to decide the shipping costs of their products.

In December 2017 , Zozotown and technology company StretchSense designed a new body measurement device called ZOZOSUITS .

At the end of 2017, Zozotown opened its own brand " ZOZO ".

At the shareholders' meeting in June 2018 , the board of directors of Start Today Co ( Zozotown's parent company and operator) decided to officially change the company name to Zozo Inc starting in October this year .

On December 25, 2018 , Japanese fashion group Onward Holdings (hereinafter referred to as " Onward ") announced that all its brands would withdraw from Zozotown and all products would be removed from shelves on the same day. This move may become a turning point for Japan's fashion e-commerce industry.

In August 2020, ZOZO, the parent company of Japanese fashion e-commerce giant Zozotown, announced that it had acquired a 51% stake in yutori, the operator of Japan's largest vintage clothing community "Vintage Girls". The transaction amount has not yet been disclosed.

References

• 1. 51% of the shares of Japan's largest vintage clothing community operator were acquired by Japanese fashion e-commerce giant ZOZO: Luxe.Co [cited on 2020-08-08T16:00:00.000Z]