What is Dafiti? Dafiti Review

What is Dafiti? Dafiti Review

Dafiti is Brazil's leading online fashion retailer, offering more than 125,000 products and 2,000 national and international brands in categories including clothing, footwear, accessories, beauty products, home furnishings, sporting goods, etc.



About Dafiti


Dafiti is a popular and fast-growing South American e-commerce platform with sites in Brazil, Argentina, Chile, and Colombia. The platform has 10 million unique visitors per month.


Entry conditions


If you want to join the platform, you need to have a registered business in the country where you plan to sell and provide the relevant documents required by Dafiti.


Development History


-In 2011, Dafiti was founded, with investors including Rocket Internet, a well-known German incubator. With the support of Rocket Internet, Dafiti, which initially only sold footwear products, transformed into the largest fashion + e-commerce website in Brazil.


-In 2014, the company generated revenues of 190 million euros and was incorporated into the newly established global fashion group GFG.


-In early July 2015, Dafiti acquired Kanui, an e-commerce retailer of sports and outdoor products, and Tricae, an e-commerce company focusing on infants and young children, to expand its sales categories.

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