What is MyMALL? MyMALL Review

MyMALL Introduction

MyMALL, as a strategic project of Mail.ru Group, the largest Internet company in Russia, is a large-scale cross-border e-commerce platform built by integrating the group's superior business resources. Through Mall.My.Com, merchants can sell their products in multiple online sales channels. These channels include: Pandao.ru, "Cheaper Together" (Russia's leading group buying website), Youla (Russia's 58.com) and ok.ru (Russia's second largest social network).

Entry conditions

The entry conditions are divided into ordinary sellers and brand sellers:

1. Brand sellers:

1) Have a certain degree of popularity in the Russian market or be a top Amazon/AliExpress brand;

2) Provide trademark registration certificate/product registration application, authorization letter, category qualification and other information, at least one of which is required;

3) Categories include but are not limited to: 3C smart products, clothing, sports, shoes, etc.

2. Ordinary Sellers

1) The company is the main body;

2) Sku 20,000 or above, or monthly turnover 600,000 USD or above;

Product prices are advantageous, and strong supply chain strength is preferred.

MyMall platform entry information

1. Contact information;

2. Name;

3. WeChat;

4. Mobile phone;

5. Email;

6. Company information;

7. Company name;

8. Company abbreviation;

9. Detailed address of the company;

10. Store information:

(1) The total number of SKUs currently in operation;

(2) Monthly sales of the current operating platform;

(3) Store link.

Product Recruitment

Clothing, shoes, bags, jewelry, 3C electronics, pet products, skin care and beauty, home gardening, outdoor sports, maternal and child toys, wedding dresses, auto parts, industrial equipment

Upload rules

On the MyMALL platform, one account can open up to 9 regular stores, with no limit on the number of products in each store. The platform currently has 4 major categories, which are further divided into 22 first-level categories.

According to the latest regulations of the platform, a store can only upload one category of products, and different categories of stores will have different persons in charge to follow up. New sellers can only open one store first, and they can apply to open a new store after the store's weekly order volume reaches 30,000.

Logistics Advantages

1. Latvia overseas warehouse project

MyMall has a bonded warehouse in Latvia. Sellers need to provide a detailed price list when registering. After passing the review, they can use MyMall's overseas warehouse for product storage and distribution.

2. MyMall's official logistics system

MyMall launched its official logistics system in August 2018. Sellers who join MyMall can choose to ship their goods themselves or use MyMall's official logistics system.

The delivery time of MyMall official logistics from China is: 20 days for ordinary mail to reach the whole territory of Russia, 12-16 days for simple registered mail, and 10-15 days for registered mail.

MyMall recognizes logistics tracking information

Online delivery logistics tracking information, logistics tracking information provided by the official websites of various countries’ postal services, SF Express official websites, and EMS official websites. MyMall has the right not to recognize logistics tracking information that cannot be verified.

Platform flash sale opportunities

● Flash sales—displayed on the platform homepage, with a new batch of products every hour;

● Daily discounts - displayed on the platform homepage, with a new batch of products every day;

● Theme activities - displayed in the platform activity area, with a new batch of products every 3-4 days.

Buyers only need to log in to the backend, enter the event interface, and select products to register from the list of products that meet the event conditions provided by the platform.

In addition to these regular activities, the MyMALL platform also launched flash sales activities for OK sales channels, home page activities for group purchase apps, and theme activities for Youla (юла) sales channels. In addition, the platform will hold big promotion activities from time to time, such as a big promotion activity from March 22 to 24. It is expected that there will be many more big promotion activities in the middle and end of the year to help everyone to increase orders.

Platform Commission

The platform commission is 11% of each order. For example, if an order is $5, the commission is $0.55.

develop

Starting from October 2017, MyMALL officially started promotion and operation.

In August 2018, the main goals of the promotion were to increase market awareness, increase the number of users and improve user activity.

References

• 1. What qualifications are required to enter the Mymall platform in 2018? : Sohu [cited on 2018-04-27]