Amazon unblocked a batch of stores?! It will be easier to pass the second review this year

Let’s start today’s main text.

Generally speaking, we must not use VPN or VPS when registering a store. Not to mention the risks involved, the IP address problem can easily trigger an audit. It can be said that it will be frozen as soon as you register, and it is difficult to unlock it even if you submit a lot of information.

This is an unwritten rule, and veteran sellers will hardly test the law to see if they will be audited, and the cost of registering on a clean network is not high. However, this year is a year of blowout for new sellers, and a large number of people outside the industry have poured into Amazon due to the epidemic, and these newcomers have stumbled on this rule.

In March and April, a large number of sellers used VPNs or VPS to register stores, and their accounts were frozen and reviewed for several months without any response. Even if the sellers submitted relevant information, they only received template-based replies.

Just in the past two days, Amazon suddenly unblocked the store that had qualified information but had been frozen until now! And sent an apology email!

The email explained that Amazon had frozen the seller's store until recently because it wanted to kill a thousand people without letting them go. Now Amazon's recruitment work has basically ended, and managers no longer download links. Therefore, Amazon's store review team also has time to manually review these stores, and only then did they unblock the stores that submitted the corresponding information.

Because the stores that have been blocked for vps and vpn registrations are rarely unblocked and operate normally, and generally these stores are the guests of Amazon's blacklist, so this time my brother-in-law was really merciful to unblock these stores registered with vpns. Even the sellers themselves did not expect to get their frozen stores back.

Amazon's unblocking of these VPN stores indicates that the threshold for Amazon's store review has been lowered this year. It may be that Amazon does not want to scare away the new sellers that have increased dramatically in the first half of the year. After all, they still have to rely on new sellers to bring new product selections and increase market competitiveness.

It seems that it should be easier for sellers who open stores or face the second review this year to pass. However, in practice, sellers may still encounter situations where their applications are rejected due to insufficient submitted materials.

This year, Amazon has added postcard and legal person video verification methods. Generally speaking, after passing the above two verifications, you will not encounter a second review, unless there are problems with the registration information or links. The latter will still be frozen and required to submit materials for a second review.

The official second-instance materials and requirements are generally the following:

1. A water, electricity, gas, telephone and internet bill issued by a national public utility with the company name and address (or legal person name and address). The bill must have a clear address (electronic bills are also acceptable depending on the situation, but credit card bills and invoices cannot be used as proof)

2. The address in the above materials must be consistent with the registered address of the seller’s backend. If the addresses are not relevant, you may need to submit other materials to prove that you are working at the backend address.

3. Business license (not required for individual sellers)

4. If you have a listing that can be sold, you may be asked to provide invoices/receipts/contracts issued by suppliers when purchasing goods in the past 90 days.

Some of it depends on the situation. Some sellers can easily pass by submitting credit card bills or public bank statements. Sellers can submit information based on the content of the review email sent by Amazon and their own situation. Now even stores registered with VPNs can pass the second review, so normally registered stores will definitely have an easier time passing.

The second review is now done manually, so there will be a certain degree of randomness. Maybe the team that reviewed it this time rejected your application, but the next team might pass it. The same is true in reverse. With the same template and information, others may pass your application, but you may not. So don’t worry too much about the template and the content of the letter during the second review.