Is Amazon a thing of the past? In fact, its golden age has just begun

What is the preferred platform for cross-border e-commerce? No need to think, 99% of sellers must choose Amazon. It is the world's number one e-commerce brand, with hundreds of millions of users and a mature seller management system.

Any newcomer to overseas business can become familiar with the entire cross-border e-commerce industry chain by becoming familiar with Amazon sales. And through the development path of Amazon sales + multi-channel efforts, they can become big sellers.

But can opening a store on Amazon be equated with “simple”?

If a product is to be sold online across borders, it must first confirm the source of goods, set up a company, clarify overseas logistics, arrange overseas warehousing, and connect with payment channels and related payment and settlement parties. Only after completing all the basic construction in the e-commerce path can the most basic consumption process be guaranteed: add to cart - payment - receipt.

The online shopping journey seems to be completed in just a few clicks, but what the seller actually has to accomplish behind the scenes is very complicated.

Amazon is different from domestic platforms such as Taobao and JD.com in that it does not have the concept of a store. When customers search for products in the Amazon search box, a list of products under the keyword appears.

What can make you stand out from other sellers around the world is the product listing (product details page). Improve search weight through keyword optimization, increase clicks through high-quality product images, improve favorability through review management, and promote purchase decisions through in-site activities such as coupons.

There will also be a series of seller tasks such as customer service, pricing management, etc. In addition, the optimization techniques for different categories are slightly different, and Amazon's description and image requirements for different products are also different.

In short, Amazon operations need to be based on the overall perspective, requiring a very in-depth understanding of Amazon platform policies and strong project management capabilities.

As an Amazon agent brand under Feishu Shennuo Group, Feishu Yitu has developed a mature agent operation cooperation process through 9 years of practical experience in the field of cross-border marketing . From market research, rapid store opening, visual design, product launch, and on-site sales promotion, it helps traditional foreign trade factories and traders to quickly start cross-border e-commerce from scratch and maintain continuous growth in sales and profit margins.

In view of the upcoming Amazon Q4 peak season, Feishu Yitu is launching an exclusive discount for peak season operations. Fill out the form below to receive a customized operation plan from an overseas expert. There are only 5 places available, and it’s on a first-come, first-served basis. Friends who want to open a new channel can give it a try!