Etsy launches new video feature "Explore" to help sellers attract shoppers!

It is learned that Etsy recently announced that it has launched a new feature "Explore" for sellers. With Explore, sellers will be able to create and upload videos on the Etsy seller application to share information about stores and products with shoppers, so as to attract more customers and increase store visibility.

Etsy said that through Explore, sellers can add four types of videos, including Me and My Shop, How to Use My Items, How I Made This Item, and Memos and Skits, to build more meaningful connections with buyers. Videos can be added with sound and can be anywhere from 2 seconds to 3 minutes long.

Sellers need to download the new Etsy Seller App and upload videos by following these steps:

• Open the Etsy Seller App and scroll down to the “Check out Explore” button on the homepage.
• Click Create New Post and select a video from your camera roll.
• Add a descriptive title and select the video type (you can also link the post to your listing in your store).
• Click "Post" to complete the upload!

It is understood that currently, the new feature is only available to sellers in the United States who own iOS devices. In the future, Etsy plans to allow more sellers to use it.

It is worth noting that not all sellers can use "Explore". Etsy stipulates that the seller's store must have a good reputation. Etsy will measure whether the seller can use this new feature based on several indicators, including total product coverage, total likes, post revenue, listing visits, store visits and comments.

The following is a screenshot of the Etsy announcement:

Editor ✎ Nicole/

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