FBA warehouses surge 40%! Warehouse entry deadline announced

Amazon announced last week that the largest FBA warehouse it opened in Australia has officially been put into use, which will increase Amazon's entire FBA storage space in Australia by 40%!

This FBA warehouse located in Kemps Creek, Western Sydney , covers an area of ​​more than 300 acres and has 4 floors of storage space, which can accommodate up to 20 million standard products . At the same time, the entire warehouse is highly integrated with a robot operation system, with more than 2,000 operating robots transporting goods 24 hours a day.

Whether it is storage space or processing speed, it is in the first echelon. The official commissioning of this new warehouse is a qualitative leap for the entire Australian FBA system. I have previously told you about the advantages and disadvantages of the Australian site. As a developed country market in the same series as Europe and the United States, the Australian site should have performed well. At least it is a small and beautiful site. When the invitation system for investment promotion began in 2017, sellers also thought so. They tried their best to get an invitation to the Australian site, but in fact, the performance of the Australian site was surprising. Because Amazon carried out large-scale offline promotion before the opening of the Australian site, the first batch of sellers who settled in had hundreds of orders for self-delivery, but the next day it dropped directly to a dozen or a few orders, and then the traffic almost hit the bottom.

The problem exposed is that Amazon's logistics system layout in Australia is seriously inadequate, with few warehouses, delivery stations, drivers and trucks, and extremely low transportation capacity. It is not comparable to self-delivery. Australian consumers have chosen to vote with their feet and have left Amazon to choose other e-commerce platforms. Even after the Australian site cancelled the invitation system and opened up to investment, few people were interested. It really ruined a good hand.

However, since 2019, Amazon has been working hard in the Australian market, and now the Australian site has undergone tremendous changes.

Currently, the Internet penetration rate of consumers in the Australian market is as high as 96.2%, and the e-commerce penetration rate has reached 74.0%. The average online shopping spending of each Australian consumer is US$2,033 per year. The average customer unit price is also very high compared with developed markets in Europe and the United States. The foundation itself is not bad.

After the initial troubles, Amazon has started to get back on track. It has been constantly improving its FBA logistics system, and has been vigorously improving its website and service content. At the same time, it is also spending money on offline promotion. In June last year, Amazon Australia became the e-commerce website with the highest monthly visitors in Australia , and in December it ranked first in the global monthly visits of Australian e-commerce websites. The commissioning of this super-large FBA warehouse will further improve consumers' shopping and delivery experience, which is even more powerful for the Australian site. The current Australian site is no longer what it used to be. If sellers consider opening up new markets, the Australian site, which is also in an English environment, is also a good choice.

Amazon recently announced the deadline for submitting Primeday events in 2023 in the background. Sellers need to create Primeday flash sales before April 28.

Also announced was the deadline for Prime Day goods to enter the warehouse. According to the requirements, sellers need to deliver the goods that need to participate in the promotion to the FBA warehouse before June 15. Shipments that exceed this time limit will likely be delayed in entering the warehouse and will not be able to catch up with the promotion.

Once the event deadline is announced, the next period of time will be the most important preparation period before the Member Day. Before the event schedule is released, everyone can do some work to make the schedule better. It is recommended that sellers with limited resources can allocate some resources to products with better sales, find the best performing keywords and products from the advertising report, and increase the bid for words with high ROAS but less display.

In addition to the daily keyword optimization techniques, sellers are also required to update keywords based on the actual situation of their products and Prime Day. For example, embed "gift", "present" and their derivatives or names in the keywords/descriptions to increase the chances of being searched and clicked by consumers during the holiday season. In the past, some sellers liked to add holiday corners to the main pictures, but now adding them may result in the event being withdrawn. If you are participating in LD and have a good schedule, it is recommended not to post it, in case of cancellation, the loss is huge. If it is a free event, you can still post it.