Amazon adds extra return charges? Traffic data for each site is released!

When consumers return an order, they can choose to send the returned goods to a nearby Whole Foods, Kohl's, UPS store or Amazon Fresh offline store. Previously, these options have always been free returns. Now Amazon will charge a $1.5 processing fee for returns from UPS Stores.

It seems that because of Amazon's current high return rate, which has brought a lot of return costs, the official can no longer bear it and has to charge extra money for refunds on some orders. However, Amazon has fully considered the shopping experience of consumers, and the conditions for the effectiveness of this fee are very harsh. Only when consumers return goods and choose the farther UPS Store as the return location when there are other closer free return stores (including Whole Foods, Kohl's or Amazon Fresh), will the fee be incurred. In other words, if the customer's nearest return location is the UPS Store, there will be no additional charges. It can be regarded as saving the reputation and will not be scolded by consumers.

The additional costs of returns are a heavy burden for both sellers and Amazon, especially for self-operated electronics and clothing. Because of Amazon's loose return policy, the return rate of self-operated products is very scary. According to data from the Consumer Association of the United States, since the outbreak of the 19 epidemic, the return rate of Amazon's self-operated products has been rising rapidly, from 8.1% in 19 to 16.5% last year, almost doubling. The amount of returns generated last year was as high as 428 billion US dollars.

In order to reduce the return rate, Amazon even launched a "high return rate" label some time ago to remind consumers to choose carefully.

However, once this label is applied, the return rate will not be reduced, and the conversion rate will definitely drop drastically, which is like hurting the enemy by 80% and hurting oneself by 1,000%. The method that has been proven to effectively reduce the return rate is to regularly analyze the reasons that prompt shoppers to return products. This can help consumers understand the products they want to buy before placing an order, which is also the key to avoiding being labeled with a "high return rate". Sufficient knowledge will lead to reasonable expectations, thereby reducing the probability of returns due to products not meeting expectations.

In addition, an overseas data agency recently released the visit ranking data of Amazon's global sites.

The number of visits is directly equivalent to the traffic of the entire site. It can be seen that the United States, Germany and Japan are the most worthy Amazon markets to do business in. It is worth noting that the growth of these mature sites is relatively stable, and the fastest growing sites are Mexico, Australia and Brazil. The Brazilian site has grown by nearly 200% since the epidemic! We also wrote about the Australian site in detail yesterday. It is one of the emerging markets that the government has vigorously laid out, with very impressive consumption levels and customer unit prices.