Amazon recently launched a new Subscribe & Save management feature that integrates current data and management portals related to the Subscribe & Save program. The Subscribe and Save program is a large-scale, regular preferential purchasing program. Buyers can choose the Subscribe and Save program when they need to purchase a certain product in large quantities on a regular basis to obtain certain subscription discounts. Therefore, this program is very suitable for some daily necessities that are consumable and need to be purchased repeatedly, such as paper towels, disinfectants, masks, etc. In addition to the integrated entrance, three new functions have been added. Allow sellers to track the Subscribe & Save registration status of their products Convenient to update and modify product subsidies Timely remind sellers of products that are out of stock and need to be restocked What everyone should be most concerned about is subsidies. Amazon has official subsidies in the Subscribe and Save program. Even if the seller does not set a seller discount, Amazon will have one. Let me tell you in detail. After participating in the Subscribe and Save program, sellers can set discount prices for products participating in the program. Amazon provides sellers with three options, namely 0%, 5% and 10%. The default for automatically registered products is 0%. Sellers can choose different discount levels. This part of the discount is borne by the seller himself. If you don’t want to pay the cost, you can fill in 0% . Here comes the point. No matter which level the seller chooses above, Amazon will subsidize an additional 5% on top of the seller's discount. That is to say, consumers who shop from the Subscribe & Save plan can enjoy at least 5%, 10% and 15% discounts. However, there is one point that needs to be noted. Even if your product participates in the Subscribe & Save program, you cannot use the name of Subscribe & Save for promotion. For example, your main image A+ and other images cannot have the "Subscribe & Save program" logo and related text. This is a point that is easy to step on. Fortunately, Amazon will give Subscribe & Save additional traffic entrances and publicity, which can be regarded as offsetting some negative effects. This updated new feature is available in the United States, Europe and Japan, and the European market has also had a lot of good news in terms of consumption recently. “ UK consumption rebounds Recently, a data agency revealed some data on the UK consumer market in March. In March, British consumers' spending on groceries increased by 7.1%. At the same time, fuel spending fell sharply by 6.7%, which also released some purchasing power and allowed British consumers to invest in other areas. In addition, in terms of home improvement and DIY stores, British consumers' consumption growth was also relatively substantial, with a year-on-year increase of 4.3%, as more people began to tidy up their homes and gardens in preparation for the upcoming change of seasons. However, it is worth noting that British consumers are still relatively conservative about their expectations for the future economy and will focus more of their spending power on purchasing necessities. Therefore, consumers in the European and American markets are now more concerned about product prices. If they are purchasing daily necessities such as paper towels and masks, then Subscribe and Save is a super suitable plan. |
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