It’s confirmed! This Amazon feature will be permanently suspended tomorrow

When it comes to creating new products, what operations do you think of? Is it an early reviewer program or a media promotion code? These operations can bring traffic and comments to new products, thereby promoting the natural ranking of new products.

However, in addition to the two I mentioned above, some veteran sellers will definitely know about Amazon’s Giveaway function.

Amazon will push the products participating in the giveaway to consumers via email to bring in some additional traffic. In addition, they may also ask for reviews. The giveaway, commonly known as the "Amazon lucky draw," was a frequent feature of many sellers' strategies for creating new products last year.

▲Amazon’s email marketing for Giveaway

It is such a function, but recently it was revealed that Amazon will cancel the giveaway function after the 10th of this month, which means that tomorrow will be the last day we can create a giveaway event.

How true is this news? How much impact will it have on sellers? Let me analyze it in detail below.

Is Giveaway really going to be cancelled?

Let me first state the conclusion. Amazon has now officially confirmed the authenticity of the news and Giveaway will stop being created on the 10th.

However, since last year, the change in sellers' attitude towards the giveaway function has also hinted at its fate of being suspended.

At the beginning, giveaway can indeed bring a certain amount of traffic to sellers, which helps sellers to quickly promote new products. Although you have to give away products and pay a certain Amazon logistics fee, it is still quite competitive as a free activity.

However, at the end of last year, Amazon began to improve the weighting of orders and reviews. Since then, the impact of low-weight and heavily discounted orders on the natural ranking has been severely weakened, and Giveaway has also been affected by this wave.

Neither giveaway orders nor reviews from these buyers will affect product rankings and traffic. At most, they can bring some brand awareness, so cost-conscious sellers have gradually given up on this function.

As the number of products participating in giveaway decreases, consumers' enthusiasm for this activity is also plummeting. Recently, some classmates who have participated in giveaways have told me that the sellers who won prizes did not claim the prizes, and even refused to accept the delivered goods.

For consumers, this is a click-and-forget feature, and for sellers, it is a thankless activity. It is understandable that Amazon wants to cancel this feature now.

Impact on our sellers

As mentioned above, the role of giveaway is quite useless now. Even if it disappears, for ordinary people like us, it will just be one less function to spend money to increase our presence, and the direct impact will be small.

However, for sellers who use social platforms such as Youtube and Twitter, Giveaway is a good feature for attracting followers to their social accounts, because they can ask consumers who participate in the lottery to watch their YouTube videos or follow their Twitter accounts. These sellers will probably be the most affected after the cancellation.

Because this is the last event, I predict that many consumers will participate in Giveaway on this day, giving this event a perfect ending. So if you want to take the opportunity to create a Giveaway to increase your brand exposure, or if you are running a social platform, you can seize the opportunity to catch this last train, and the final effect may be better than usual.

There are also rumors that Amazon will launch another new feature to fill the gap in this activity after suspending the giveaway. However, there is no more news about this feature yet, so you can look forward to Amazon's future actions.

If you want to hold a giveaway event tomorrow to catch the last train, please contact me as soon as possible to get some setting tips, because this store will no longer be available after tomorrow.

PS. If you want to join the seller discussion group, you can also chat with me and ask me to add you to the group