Amazon strikes hard! From October, the "repeat violation" policy will be upgraded, and the account may be warned and suspended!

Please note that Amazon officially announced that from the end of October 2024, Amazon will gradually update the "Account Health Rating-Repeat Violations" policy!

If you violate the same policy two or more times within 180 days, it is considered a "repeat violation" and the punishment is no joke!

Simply put, if your account is recorded twice or more for the same violation within a short period of time, Amazon will immediately put you on the "scoreboard" in two aspects:

1 , the points associated with the violation in the account health rating will be increased.

2. Repeated violations will lead to a faster downgrade of the account status rating, and repeated violations of higher severity will have a greater impact.

In particular, please note that if the number of violations of the Infringement-related policies or the Restricted Products Policy reaches the limit of repeated violations within 180 days, the account may face the risk of immediate suspension regardless of the account health rating.

If you admit your mistakes and correct them, you will still have a chance. If you don’t correct them, your account will be blocked. Amazon does what it says!

The maximum number of repeat offenses depends on the specific policy, but it can be as low as two.

1. The "Impact" column on the Account Status page is marked

2. The Account Health Rating (AHR) score will be reduced to zero and a warning will appear in the banner at the top of the page.

3. Receive performance notification emails from Amazon.

Special attention:

1. If you do not file a complaint, the violation record will be automatically cleared after 180 days. As long as you do not commit any illegal operations during this period, it will not have much impact on your account security.

2. If you receive a warning email, Amazon will give you a 3-day grace period to resolve the repeated violation warnings. If you fail to resolve the issue within the time limit, your account will be deactivated and you will need to keep appealing until you succeed.

Therefore, all sellers must be clear about Amazon’s bottom line to avoid “knowingly making the same mistake again”!

1. Check the violation notification: the account was processed due to repeated violations, including the severity of the violation and possible consequences.

2. Appeal : Submit a detailed appeal report, explain the situation and provide relevant evidence to prove that the violation was unintentional or corrective measures have been taken.

• Specific circumstances of the violation : Provide a detailed description of the repeated violations and the reasons for them.

• Corrective Actions : Describe the corrective actions you have taken or plan to take to prevent similar violations in the future.

• Evidence : Provide any evidence that can prove the effectiveness of your corrective measures, such as revised listings, information about deleted duplicate products, etc.

3. Wait for review : After submitting your appeal, Amazon will review your appeal. This process may take some time, please be patient.

Sellers who join the Account Health Assurance Program (AHA) will receive a call from an account specialist before their account is deactivated for repeated violations .

If you need to contact us proactively, you can click the "Contact me now" button on the Seller Platform > Performance > Account Status page to enter the application page.

Xiao Ant reminds everyone that once a violation occurs, sellers need to resolve all warnings in the account health control panel as soon as possible, do not delay, do not accumulate . Avoid account deactivation due to repeated violations!