Amazon’s brand customized promotions have been updated again, and I have to say, they are even more useful!

Amazon Brand Custom Promotions has been upgraded to support advanced audience segmentation after major updates!

With this new feature upgrade, the ability to match audiences for Brand Tailored Promotions (BTP) is even more precise! Brands can now target audiences more accurately and offer them exclusive discounts ranging from 10% to 50%, further increasing customer engagement and brand loyalty.

Let me tell you about the important highlights of this update of brand customized promotions!

When creating a promotion, Amazon will provide four major categories of business goals to ensure that the promotion strategy and discount prices are accurately delivered to the target audience!

The four major categories are new customer acquisition, customer retention, re-engagement and cross-selling.

In the latest version, sellers can not only choose "Add all products", but also choose "Add specific products" to set promotions for specific ASINs. If you still choose "Add all products", the "Exclude specific products" function is still available, and you can enter specific ASINs in the checkbox to exclude up to 100 ASINs.

But please note: selecting "Add all products" and "Add specific products" will cause changes in the available audience groups. After this update, two audience types for product catalog promotions have been added!

Note: If you select " Add specific products ", all child ASINs will be added when entering the parent ASIN If you only want a few sub-ASINs to be included in the promotion, you need to enter the sub-ASINs individually.

Sellers can use the two new audience types added in the " Add Specific Products " mentioned above : market interest customers and complementary product remarketing functions to extend promotional activities to potential customers who have not been exposed to the brand and further expand the market. For example:

When launching a new product, ski boots, use this feature to create targeted promotions for customers who are currently in the market and interested in ski boots, helping to attract customers who are in the market and eager to buy ski boots.

Hiking shoes and hiking socks are related and complementary products. You can consider using this function to select customers who have purchased hiking shoes in the market and create customized promotions for hiking socks. This will accurately drive socks sales through hiking shoes and expand new brand customers.

1. Accurate delivery improves conversion: Promotions based on different business goals can help improve the accuracy and effectiveness of discounts.

2. Pay attention to the activation of lost customers : Use remarketing strategies to tap the repurchase potential of lost customers.

3. Multi-channel display to increase exposure : Use product detail pages, brand stores and search results pages to display promotional information to enhance consumers' willingness to buy.

Finally, let me emphasize the difference between brand customized promotions and customized coupons:

• Display location is different

• Different products are suitable for

• Brand customization, whether it is customized promotion or coupon, will be superimposed with other promotions

• Audience: at least 1000+

• The difference between the two fees, Promtoions does not charge

• The discount range is different. The brand customized promotion discount range must be set between 10%-50%.

• Buyers have different permissions. Promtoions can only be used once, but coupons are unlimited.

It is recommended that all sellers and operators quickly learn about these features of the new version, optimize them in combination with existing marketing strategies, and accurately capture high-quality traffic!