What are the methods of on-site and off-site promotion on Amazon?

Amazon on-site promotion and off-site promotion are two different marketing strategies used to improve product visibility, attract buyers, and increase sales. The following will introduce their methods and characteristics respectively:

On-site promotion:

Amazon in-site promotion is an advertising and promotion activity conducted within the Amazon platform, mainly implemented through Amazon's tools and services. Here are some in-site promotion methods:

1. Sponsored Products ads: This is Amazon's keyword advertising that allows sellers to display their products in search results. The ads are paid per click, and you can set an advertising budget and bid.

2. Sponsored Brands ads: These ads display the brand’s logo, multiple products, and customized ad text. They usually appear at the top of search results and are used to increase brand awareness and product visibility.

3. Sponsored Display Ads: This type of ad is used to target a specific audience to showcase your products. It includes features that leverage shopping interests, product relevance, and Amazon advertising touch points.

4. A+ Content and Brand Registry: Sellers can use A+ Content to create customized product descriptions, and Brand Registry can provide more customized content, such as brand stories and custom images.

5. Flash Deals: Amazon’s Lightning Deals are limited-time promotions that can be used to boost product sales and rankings.

6. Amazon Promotions and Coupons: Sellers can create promotions and coupons to attract buyers to purchase their products.

Off-site promotion:

Off-site promotion is the promotion and advertising activities conducted on platforms and channels other than Amazon. Here are some off-site promotion methods:

1. Social Media Advertising: Purchase ads on social media platforms like Facebook, Instagram, Twitter, and Pinterest to drive traffic to your Amazon product pages.

2. Search Engine Advertising: Use search engine advertising such as Google Ads or Bing Ads to create ads for your products and target potential buyers.

3. Influencer Marketing: Partner with bloggers, social media influencers or influencers and have them promote your product on their social media or blogs.

4. Email Marketing: Use email marketing campaigns to send special offers or new product promotions to existing customers.

5. Amazon Affiliate Program: Join the Amazon Affiliate Program and allow promoters from other websites to drive traffic to your Amazon product pages.

6. Amazon Cloud: Amazon Web Services provides sellers with a range of cloud computing and network services that can be used to build their own e-commerce websites and conduct online advertising.

Off-site promotion usually requires more time and resources, but it can help you attract traffic from different sources and increase your chances of selling products. Whether it is on-site promotion or off-site promotion, you need to develop a smart advertising budget and strategy and constantly monitor advertising performance to ensure the best return on investment. Considering both on-site and off-site promotion strategies can help you achieve a wider range of product promotions and sales growth.