What is Shopee Store Selection? Shopee Store Selection Review

Hot Products

Hot-selling categories at various sites: 3C electronics, women's clothing, maternal and child products, household products, beauty and health care, etc.

Potential categories: bags, shoes, men's clothing, accessories, sporting goods, auto parts, etc.

Product quantity

The more products a store has, the better it is. Especially in Taiwan and Thailand, buyers prefer more specialized boutique stores. Other sites have no obvious preference for the number of products, but it is recommended that sellers regularly screen out products that have not been sold for a long time and remove them from the shelves to improve the conversion rate of the store's overall SKU.

How to add new products

• The number of new products does not matter, about 20 products a day is enough. Good product selection and persistence are the key.

• For the time of uploading new products, it is recommended to upload during the peak traffic hours of each site. For example, the largest number of orders are placed between 20:00 and 24:00 in Taiwan and Singapore, between 13:00 and 15:00 in Thailand, between 14:00 and 16:00 in Malaysia, and between 10:00 and 12:00 in Indonesia. The number of orders starts to decrease after 21:00.

• Please cooperate with fans to follow new products so that new products can be effectively exposed to fans.

Product selection principles

1. Transportation restrictions

The first step is to consider whether the products we want to sell meet the platform requirements and cross-border transportation requirements when selecting products. If they do not meet the requirements, it will greatly increase the difficulty of operation and the overall cost.

We all know that cross-border logistics transportation time is relatively long. High-value, large-sized and heavy goods will greatly increase logistics costs. The cost and risk of cargo damage are also high. If any accidents occur, the losses will be greater.

If we use official logistics, if the volume of the goods exceeds the transportation limit, the order will be cancelled. Regardless of whether it cannot be shipped, it will also affect various indicators of our store.

2. Product profit margin

Product profitability is the key to our product selection. No one will do a business that is not profitable or even loses money.

When we consider the profit margin of a product, we must first refer to the average market price of the product and the price of the best-selling competing products on the platform, and then set a reasonable price based on our own products + transportation costs + platform commission + labor costs + advertising investment, etc. The most basic thing is that we must not lose money.

3. Price range of the product

Although the purpose of opening a store and selling products is to make a profit, in reality, among the hundreds or thousands of products in a store, not all of them can make a profit.

We need to consider that each consumer has different spending power, and our products must also be diversified.

There must be low-priced products as well as high-priced products, and we try our best to satisfy all consumers!

If a seller with relatively low consumption comes to look at your products, and the prices of your products are all high, there is a high probability that you will lose a customer and it will be difficult to get orders!

4. Repurchase frequency

No matter what platform, there are definitely a lot of similar products. With the cost of new traffic increasing day by day, it is particularly important to increase the repurchase frequency of old customers. We can also refer to the repurchase rate when selecting products, and we can make some products with high repurchase rate.

Obviously, the frequency of consumables must be high, and their repurchase frequency is also high, such as: toothpaste and toothbrushes, laundry detergent, paper towels, stationery, etc.

Products with a high repurchase frequency can also increase the number of fans and retention rate. Consumers will buy it once and find it useful, so they will keep patronizing it. In this way, our products can receive more positive reviews. With more positive reviews, the product weight will naturally increase significantly, thereby obtaining more new traffic.

5. Market competition

The pricing of goods is based on market competition. When the average price of a product in the market is 20 yuan, and we price similar products at 50 yuan, then we obviously lose the competitive advantage in terms of price, and the product will be difficult to sell.

When we examine the market competition of a product, we need to make a comparative analysis from aspects such as the number of competing products, rankings, monthly sales, product prices, competing selling points, seller reviews of competing products, and user feedback.

Through comprehensive analysis, we can find out the gaps in the market and highlight the advantages of our products. Do we have unique selling points? Or are the main pictures and introductions better? Only after we find the advantages can we better promote the products to the market!

6. Product delivery speed

Many consumers still pay attention to the delivery speed and transportation speed, which will also affect the sales of our store.

Therefore, when we are looking for sources of goods, we try to choose suppliers who are close to the official transit warehouse and have high delivery efficiency to ensure that the order on-time delivery rate remains at a high level, so as to gain the trust of more customers.

7. After-sales cost of goods

Many people do not have a source of goods, but find the source of goods online. They usually have not used the products themselves and cannot confirm some possible problems of the goods. If any problems occur during the period, we will spend time to deal with after-sales problems.

Fortunately, at present, Shopee's overall return rate is not very high. There is no better way to deal with returns. Because the round-trip transportation cost is very high and the time is long, many merchants choose to send them directly to customers.

Therefore, when choosing the source of goods, we must consider possible problems with the products and try to read as many product reviews as possible to determine the quality of the products we choose. When selecting products, try not to choose fragile products, because cross-border logistics takes a long time and the risks are naturally increased, and no one can predict for sure.

There are also some cases of visa rejection, so before shipping, we have to conduct a risk assessment on the buyer and decide whether to ship based on the rejection rate! During the delivery period, we try to keep in touch with customers to increase the signing rate, which can also increase customer stickiness!

FAQ

1. How to calculate the price conversion between sites?

Each site uses local currency for transactions, and product pricing needs to be converted into local currency. The conversion can be done based on the current real-time exchange rate.

References