Shenzhen cross-border company gives out 2.5 million yuan in year-end bonuses and recruits 100+ positions!

As the 2024 Spring Festival approaches, most cross-border sellers have returned home to celebrate the New Year. But after a year of hard work, some sellers return with a full load and a generous year-end bonus, while others return empty-handed.

A previous survey showed that about 34% of sellers received year-end bonuses, 46% received nothing, and another 20% decided to reward themselves by leaving after the new year.

It can be seen that there are differences among cross-border companies. Some companies have poor performance and their year-end bonuses have also shrunk, but some companies have achieved good results and generously distributed millions of bonuses.

As previously reported, Shenzhen-based Huakai Yibai expects to achieve profits of more than 300 million yuan in 2023, exceeding its established performance commitments, and will therefore issue employees a full-year excess performance bonus of 90 million yuan.

Such a generous reward is undoubtedly the envy of many cross-border people. Recently, a seller revealed that a Shenzhen cross-border company gave out nearly 2.5 million yuan in year-end bonuses, which were shared by seven employees. In other words, each person will receive an average bonus of more than 350,000 yuan.

▲ The picture comes from the Internet

According to the company's operation, it has set up a sharing mechanism internally, where the more you work, the more you get. The above bonus is an additional reward under this mechanism, and each employee also has a four-month year-end bonus.

For this reason, one cannot envy Amazon's operations. Many people feel that "the same operation has different fates":

"The gap is so huge for Amazon. Even if the account in charge has an annual profit of 3 million+, it can't get even a fraction of these."

"I make over 800 yuan in profit a year and receive 30,000 yuan as a year-end bonus."

"The profit is over 5 million per year, but the year-end bonus is only 10,000 yuan."

According to known public information, the company was founded in 2013 and focuses on the research and development, production and sales of mobile phone peripheral products. Its main categories include car mounts, new car chargers, data cables, etc. At present, it is mainly sold on platforms such as Amazon, Tmall and Douyin. Its products cover more than 20 countries and regions around the world, and it has provided services and products to 30 million consumers worldwide.

After ten years of hard work, the company has successfully become the leader in multiple categories such as car chargers, brackets, and cables on Amazon, with a large number of products ranking among the top 10 best-selling lists. So far, it has sold 790 million products in 14 countries around the world and has more than 30 patented product technologies.

In the fierce 3C industry, this cross-border company was able to successfully stand out because of its compliance operations and branding strategy.

In 2021, the company launched its brand strategy. Based on the 3C accessories supply chain accumulated over many years, it adhered to a refined and compliant boutique operation strategy and successfully created a large number of Amazon best-sellers.

With generous salary and benefits and strong strength, a number of cross-border people have expressed their desire to join the company.

From the recruitment information it published, we can see that the company currently has a team of more than 200 people and is recruiting for more than 110 positions, covering operational talents for multiple e-commerce platforms such as Amazon, JD.com, and TikTok.

Specifically, the demand directions include product operations, overseas marketing and advertising specialists, and the salaries are mostly relatively generous, with a large number of positions having a basic salary of more than 20,000.

As we all know, the salary and benefits in the cross-border industry are often closely linked to the company's performance. It is not difficult to see that thanks to the refined brand route + compliance operation strategy, the company has achieved a good report card in 2023, so it is not stingy with incentives and rewards for employees.

As the saying goes, people do not share the joys and sorrows of others. In contrast, another Shenzhen seller had mediocre performance in the past year and has encountered a series of setbacks recently.

Not long ago, Zebao's parent company Xinghui Co., Ltd. released its 2023 performance forecast. During the reporting period, Xinghui Co., Ltd.'s net profit attributable to the parent company was approximately -66 million yuan to -52 million yuan. Although it was significantly narrowed from the loss of 260 million yuan in the same period last year, it still failed to successfully turn losses into profits.

  ▲ The picture comes from the announcement of Xinghui Shares

The loss in performance this time is mainly due to historical reasons. In 2022, Xinghui Co., Ltd.'s e-commerce business dealt with the previous backlog of inventory and the sales scale declined, resulting in a low sales gross profit margin; in 2023, the company adjusted its product structure, reduced costs and increased efficiency, and other measures to increase sales profit margins and significantly reduce operating losses, but there is still a long way to go before the loopholes are completely filled and profitability is achieved.

To make matters worse, Amazon recently strengthened its tax review of its European site based on the requirements of the tax authorities, and Zebao, a subsidiary of Xinghui Holdings, was not spared.

After the U.S. store was fined a total of 2.3784 million U.S. dollars in taxes and fines, the Italian store recently received a tax payment notice for the first time: According to the Italian tax department's determination, SKL, a subsidiary of Zebo, has not paid VAT in full, and therefore needs to pay taxes and fines totaling 6.4245 million euros.

   ▲ The picture comes from the announcement of Xinghui Shares

Not only that, Xinghui Co., Ltd. also received a "Civil Ruling" issued by the court on February 1. The creditors of its subsidiary company Linyoutong applied to the court for bankruptcy liquidation of Linyoutong on the grounds that it could not repay its due debts and obviously lacked the ability to repay debts.

According to the court's ruling, Linyoutong is no longer able to repay its matured debts and clearly lacks the ability to repay, and has grounds for bankruptcy. Therefore, the applicant's application complies with legal provisions and should be accepted.

It is learned that Linyoutong is the domestic purchasing entity of Zebao, mainly responsible for purchasing products from authorized suppliers. Prior to this, Linyoutong had a payment dispute with Zebao's supplier Yafu Electronics and was ordered to pay it 8.6508 million yuan.

It can be seen that all the ups and downs that Xinghui shares have experienced today are inseparable from Zebao. As one of the first batch of sellers, Zebao quickly gained momentum by selling in large quantities, became the leader in the industry, and was acquired by Xinghui shares in 2018.

However, in the 2021 account blocking wave, Zebao was the first to be hit. Many of its main brands were judged by Amazon to have violated platform rules, and their products were removed from the shelves and a large number of accounts were blocked, resulting in heavy losses and severe damage to its operating capabilities. As the right-hand man of the parent company, Zebao's downfall undoubtedly affected the main artery of Xinghui Shares.

Today, Zebao has not completely emerged from the shadow of being banned. Its past experience has also warned many Amazon sellers that following the path of compliant operation and embracing the trend of high-quality products is the key to survival in the Amazon industry today.