Learn about off-site promotion in 5 minutes

When it comes to Amazon off-site marketing, many people know what channels there are, but they don’t know where to start. They watch others do it in full swing, but they can only worry. Therefore, for sellers who want to do Amazon off-site promotion, first of all, you must have a clear positioning of yourself. Are you suitable for off-site marketing?

After you have completed the listing editing, you can start to drive traffic from outside the site. Many experienced sellers will choose to start from professional review sites. The reason is simple. These sites have very large traffic and very high conversion rates.

Of course, you can find a professional review writer to help you write the review. Of course, it would be better if you can write it yourself, because you should be more familiar with your own products. After writing it, you can upload it to the review platform. After these are completed, add your product link and put it on the review platform.

Directly post your Amazon products and reviews on your Facebook Fan Page and run PPC or CPM advertising.

Facebook has the advantages of being free, spreading quickly and having a wide influence. There are many ways to use Facebook for marketing, and one of them is to use Facebook groups for marketing.

Facebook groups are not like domestic QQ groups. First of all, the maximum number of people in a QQ group is only 2,000, while there is no upper limit for Facebook groups, ranging from 10,000/100,000/1 million to 10 million. Are you a little excited when you see this?

Nowadays, many companies use Facebook groups for promotion, and they basically adopt a wide-net model. They add a bunch of groups at random, and then directly send various advertisements, spending a lot of manpower and time, but in the end they don’t achieve the desired results. Therefore, at the beginning, we should choose to add some high-quality groups that contain potential customers of the company, so as to achieve the greatest promotion effect.

Therefore, the current Facebook group promotion is to find celebrities on Facebook by setting discount codes, and then promote to the group through celebrities. This is a promotion method with a large impact in a short period of time, and it is also the mainstream off-site promotion. Of course, if you think it is difficult or troublesome to find celebrities, you can leave it to us. We have integrated many celebrities on Facebook.

In 2018, global businesses spent $6.8 billion on Instagram advertising, an increase of more than 50% from $3.64 billion in 2017.

As Instagram gains more attention, competition is also intensifying, which means that e-commerce sellers who invest in Instagram advertising will need to increase their marketing costs to reach the average in 2019. According to data from Influencer Marketing Hub, a resource agency related to influencer marketing, the average cost per click of sellers on Instagram ads ranges from 20 cents to $2, which is based only on actual advertising expenditures on the platform and does not include other marketing costs.

To put it simply, off-site promotion is to import accurate traffic to the product, so as to obtain a large number of orders in a short period of time, which will greatly improve the ranking of the listing. Once the accurate traffic increases, the core issue is the conversion rate. You must always pay attention to your conversion rate.

If there is traffic coming in, but a good conversion rate is not formed, and it is lower than the normal level of conversion rate in the industry category, or lower than the reasonable target line you set, then it may be due to the following reasons: the traffic is not accurate, the quality of the product listing is not up to standard, and your product is relatively weak in competitiveness among products of the same category. This is also a good standard for you to test whether your off-site promotion is successful.

What I want to share with you today is - a detailed explanation of the skills of Listing in-depth optimization and traffic maximization

For those who want a clear and complete version, you can share the official account article to your circle of friends or send it to two Amazon seller communication groups with more than 200 people, and then contact me to claim it after 24 hours.