New methods to dominate the charts? Why do some products rush to the top ten of the list, the top hundreds of the category, and dominate the list as soon as they are launched? When checking the source of traffic, the only thing I found is video ads?

I have recently come across a few stores whose gameplay I have studied for a long time but still cannot figure out. I will state the problems and scenarios, hoping to discuss with you:

1. It is self-delivery
2. The product ratings on the store are not high, and the store ratings are not high either.
3. Many stores have the same similar products, and they all perform very well. The only traffic source is video ads.

Because the store involves many categories, I will randomly take one of the products as an example. The other products are also the same routine and are very successful.
  
Even the new product list was flooded with messages

"Wonderful Reply"

Anonymous user

Agree with: Ten years of hard work, Holshet, 300 yuan scammed out of online dating, Ordinary life, Zppppp more »

I just resigned from such a big sales job two months ago, and my strategy is as follows:

Link Level

• All possible positions are used for embedding words. Some positions can only embed normal traffic words, and some places can embed risk words, because I also found that Disney and other words were embedded in the comment area. Therefore, the five points of many links, product descriptions, washing and care methods, imports and exports, etc. are all traffic words, even in A+. This kind of link has a poor appearance, but it can generate orders (if you want a good appearance, you can also not embed words in certain places, write a normal description, and you can't see it without a detailed look at the front desk)

• There are many variations (many colors, many sizes), and many styles (different versions, different prices). This is also for the first point of service. With more variations, there are more places to embed keywords. And with more styles, you can also set different prices and different discounts. (Low-cost traffic)

Playing style

• Off-site promotion, you will find that many links have been on the shelves for a short time, but the ranking is abnormally high. Off-site promotion is a common means of promoting new products for such big sellers, and of course the resources are also very rich.

• Here comes the point: Low-price spiral - take the tool store and follow the link you want to create, and the follow-sell price is 0.01 (in short, it is a super low price). Send it to multiple groups outside the site, and generally hundreds or thousands of orders can be made in 1-2 days. The link can get the new product list label in 3 days, and it is not a problem to have less than 1,000 in a large category.

Some friends are curious, this link itself only gets ranking, but no sales. At this time, remove the follow-up sale, the price is still 0.01, but the shipping fee is set very high. For example, if this product is planned to be sold at 9.99, then the selling price is 0.01 and the shipping fee is 9.99. In this way, you can rely on the ranking traffic to sell for a period of time, and then combine it with normal operation techniques such as evaluation and advertising to maintain short-term traffic. If the ranking drops later, repeat the above follow-up sale operation.
So just like what was said in the comments section, these types of stores are all FBM stores and their store ratings are also very poor.
In short, it can be described in one sentence: One general's success is the result of the sacrifice of thousands of soldiers.

In addition, regarding the price setting after the promotion, if the operator of this store wants to run this link for a long time, they will not continue to set a very low price, which is the price range shown in the screenshot of the OP. As for the subsequent operation, it will be normal operation.

99-year-old cross-border man • Shenzhen • 2024-04-24 16:51

@Anonymous user used this strategy last year, but I don’t quite understand why all his traffic comes from video ads.

So handsome that he was chopped off • United States • 2024-04-24 16:53

Is it equivalent to just making money once and then changing the account to continue?

Anonymous user • Fuzhou • 2024-04-24 17:10

@帅到被人砍: But I feel like he's not trying to make a quick buck. One of the accounts has already stabilized its ranking and started pushing 2-packs. A top 300 or 400 in a category can get 500 to 600 orders a day. B0CZNRR2G1 You try it. I checked and confirmed 100% of the video ads.

Anonymous user • Shenzhen • 2024-04-24 17:15

@帅到被人砍: The main store does not need to be changed, but the tool store is dead. Even if he creates one such link a week, there will be thousands of orders from such links in a month, not counting the conversions formed by the traffic brought in.

99-year-old cross-border man • Shenzhen • 2024-04-24 17:34

@Anonymous user B0D1N1TYTD You can take a look at this. This method is based on the original poster's method, but the traffic structure is completely different from the original poster's. This is composed of natural search terms, but the bras posted by the original poster are all video advertising traffic words.

I don’t know I don’t know • Shenzhen• 2024-04-25 10:52

B0D2CSK1CB, B0D2GZ3LLP, B0CZQSD8T3, these are even more outrageous, they have no advertising, the average order value is outrageous, and they are ranked very high

Anonymous user • Shenzhen • 2024-04-25 11:12

@兀知兀知兀知: I checked the second one, and it's obvious that it was just a burst of orders from outside the site. The average order value is high, and it's only $15 after the discount.

Honest post-80s - operation that does not want to be a boss is not a good development

I used a wizard to pull down the data, and I can only say that it is too violent. Focus on video ads. Dozens of big words in it are all on the homepage. Ordinary ads need 8 groups. There are very few words. At least 200+ words are on the homepage. See the picture below~~~

Anonymous user • Fuzhou • 2024-04-25 09:50

It is unlikely that every link for self-shipping is like this, and they are basically not from the same store. I roughly counted that there are probably 30 or 40 links of this model in the 100 new product list, all from different stores. There are eight or nine in the top 100 of the bs list, which are all rushed to the top soon after being put on the shelves. One link directly shows natural traffic.

Anonymous user

Agree from: goodname

My previous company specializes in catching this type of product. We quickly put it on the shelves for FBA while others are still using FBM. We usually ship it by air + sea. When the first wave of air freight is sold out, other FBA links will be put on the shelves, and then we will start to raise prices. Finally, we will withdraw after we clear the remaining goods at cost price. The life cycle of this type of product is very short, and the quality is uncontrollable. Eight out of ten will have bad reviews. There is no time to customize the packaging color, so we can only do it in one wave.

Anonymous user • Fuzhou • 2024-04-25 09:52

They are not the same. These are similar items on n stores, and they are all self-delivered, without FBA. This style was a hit a few years ago. The earliest action started in December. Now it has been four or five months. Not only has it not died, but it has developed better. Many categories have this gameplay.

Anonymous user • Beijing • 2024-04-25 10:52

@Anonymous user This is just the beginning. After a while, there will be a large number of FBA. Really, we have been watching a lot of this kind of products. They are all on many FBM stores. The next stage is a lot of FBA. In the end, there will be a leader who will survive, and the others will be cleared at low prices. For similar products, you can look at https://www.amazon.com/gp/best ... rafts. The transparent acrylic one in it has entered the second stage.

I don't know, I don't know - Exploring Amazon

Can someone analyze these links for handheld vacuum cleaners? B0D2CSK1CB, B0D2GZ3LLP, B0CZQSD8T3, there are a lot of these links with no comments, very high unit prices, no ads, 100% natural words, and very high rankings. It feels outrageous.

Xiaocaicaicai • Shenzhen • 2024-04-25 11:34

B0CZQSD8T3, I didn’t look at the others, you can check FB, 99% discount is for off-site, and there are several links

Cross-border investment MRLIU • Shenzhen • 2024-04-25 11:34

The first one is 100% promotion, with a shipping fee of 19.99, and the actual price paid is 19.99; the second one is 90% discount, with a shipping fee of 4.98, and the actual price paid is 14.99; the third one is 90% discount, and the actual price paid is 15.99. They are all inflated prices with large discounts, and they promote groups outside the site. All are new listings, and all are full of word stacking (you can refer to the longest analysis in the reply, which I posted.) Regarding word stacking, you don’t even need to care what product it is. Search the search box for ASIN+deal or sale and other promotional words, and you will definitely find its products, which are all included.

Cross-border man born in 1999 - e-commerce man born in 2000

Agree from: ccdzd1

I heard that there are a lot of illegal advertising methods recently. I don’t know if it’s video ads, but some big brands and some promotional words are put in them. I just saw the link and there are words like Disney and Freeman in it.

Anonymous user • Fuzhou • 2024-04-24 15:37

I've seen this since December, and now it's evolved to the point where out of 100 new products on the entire list, maybe 50 of them are the same style. The BS list lost today and there are already eight or nine of them.

Anonymous user

In some categories, they use the method of low price + big discount. After the new products are put on the shelves, they will rush to the top 100 in the category in a wave of off-site sales. It is conservatively estimated that there are thousands of off-site orders at a time. However, first of all, their pages are well made, and when they are doing off-site sales, influencer videos, main picture videos, comments and ratings are all already laid out.

Anonymous user • Fuzhou • 2024-04-26 16:36

It is obvious that the product in the post is not this one, the page is poorly made, and the store rating and product rating are also poor.

wingchu - 95-year-old Amazon rookie

Products with such high rankings when put on the shelves are probably promoted from outside the site, except for new products from the brand account.

Anonymous user • Fuzhou • 2024-04-24 15:43

You can click on any ASIN to check: B0D13YVHLK All products in the store are sold out by themselves. They are sold out very quickly after being put on the shelves. There are also many stores that sell similar products. There are many links and they are always selling steadily. I have checked the off-site information before, but I didn't find anything relevant. I feel like it is some kind of on-site method, but I can't figure it out.