Amazon Post - an easily overlooked Amazon traffic portal

What is Amazon Post?

Social media plays an increasingly important role in people's shopping. Amazon Post is a post similar to social media shopping launched by Amazon. Amazon Post allows sellers who have registered their brands in the background to promote their brands and products by publishing Posts. Amazon Post is a free traffic channel. This plays an important role in accumulating fans, increasing sales, and improving product rankings. Instead of registering various deal sites outside the site to post, it is better to make good use of Amazon Post, which is an in-site post. The location of the post is generally on the product details page on the mobile terminal (can and can only be displayed on the mobile terminal), and is fixedly displayed below "4 stars and above" and above QA.

Customers can click the brand logo in the upper left corner to view all posts of the brand, and click see more to view posts from many other brands related to the product. Click the product link below the post to go directly to the product page to purchase the product. Click [Follow] on a post to become a fan of the seller and receive updated post notifications in a timely manner.

So how do you create a POST?

1. Open the URL https://posts.amazon.com/ and click Get Started

2. Click Select to upload your brand logo

3. Click the Create Post button

4. The following interface appears, and you need to fill in the content of the Post

Image: Upload the image to display in the post. The image must be 640*320 or above; the image must be a JPG or PNG image with RGB color and an aspect ratio of 1:2 or 2:1. Caption: Explanatory text, which can be a product title or other explanatory text, there is no mandatory requirement. Product: Enter the product ASIN, - 10 ASINs can be entered in one post. Schedule Post: Select the start time for the post. The time must be at least 3 hours.

Some notes on POST:

1. Posting requires long-term persistence. You need to post one post every day. The more posts you post, the more traffic you will get, and correspondingly, there will be more opportunities to accumulate fans.
2. Posts are ranked based on clicks. The higher the click rate of your product under a certain keyword, the higher your post will be displayed on the related posts page of the product details page under that keyword.

3. Prioritize the products with good sales in the store. The higher the Amazon Post exposure and click-through rate, the better the quality of the post. If you want high exposure and high click-through rate, you need to publish products that sell well in the store category.

4. Each picture can only be posted once, otherwise the post will fail. At the same time, you also need to pay attention to the copyright of the pictures. Don't copy others. Even if you take it with your mobile phone, you can upload it. This is much safer than copying others. Don't use a white background. You can add some higher-quality pictures and better-looking ones. You can click See posts creative tips to view some cases for these precautions.

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