Practical tips to attract a lot of traffic from Amazon!

Practical tips to attract a lot of traffic from Amazon!


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Traffic equals sales, which equals profit. Without traffic, everything is bullshit.

Traffic is the premise of all sales. The optimization and promotion we usually do are also to attract traffic. All Amazon sellers are working hard for one goal, that is traffic.

So how can new Amazon sellers attract traffic? We need to start from the following points:

1. Natural search traffic method
There are several main factors that determine search traffic: product sales, keyword matching, positive reviews and clicks, delivery speed, etc.

Keyword matching is particularly important. It is recommended that you update your keywords regularly. The Chinese and English brand names in the product titles will be defaulted as keywords and must be written in a standardized manner. This is very important for searches both within and outside the site. If they are not standardized, buyers will not be able to find them when searching.

When choosing words, novices need to pay attention to choosing keywords that suit them, and never blindly choose some popular words.

2. Advertising search traffic method
Common advertisements on Amazon include CPC; advertisements can help improve rankings. PPC advertisements, as the number one paid traffic source on Amazon, have always been an effective way for new products to quickly gain exposure and accumulate keywords.

When the product enters a stable period, the large number of visits brought by PPC advertising will not only help sellers earn considerable profits, but also improve the ranking within the site due to continuous clicks and transactions, thereby increasing natural traffic, but it is also very expensive.

Therefore, the keywords must be set accurately. If your keywords are not set accurately, it is very likely to bring some invalid traffic, and you will have to pay for this invalid traffic. Therefore, when using advertising search traffic diversion method, you must pay attention to high-priced precise words and low-priced diversion words.

3. Associated traffic diversion method
When searching for keywords in the search box, we will see that the listing position is associated with the “Sponsored” sign in the head and middle part of the search results, that is, the advertising position in the search results.

Everyone should be clear about the ranking rules of advertising space. Just like Baidu, since it is a bidding ranking, bidding is naturally an important factor in the ranking.

However, the A10 algorithm not only includes bidding factors, but also factors such as click-through rate, sales volume, product price, ratings, product price, etc. That is, if your product is rubbish, even if you offer a sky-high price, it will basically not be ranked first in the advertisement.

4. Deal traffic diversion method
Deal traffic is a must-fight for Amazon sellers, because if this traffic is used well, hot products can be created in minutes.

If you want to get this deal traffic, the channels include flash sales, clearance sales and Amazon Prime Day, but it is a bit difficult for novices to get this traffic, so basically they all look for Amazon promotion service agents.

5. Off-site promotion traffic
When it comes to off-site promotion, most people’s first reaction is Facebook, Youtube, Twitter, Instagram, Pinterest and Google Adwords.
This is indeed true, but it is difficult for new sellers to take up this part of the traffic. Direct advertising is the worst way to attract traffic from outside the site. It is expensive and the conversion rate is not guaranteed.
It is recommended that entry-level sellers conduct small-scale launch tests based on their own products. After obtaining first-hand conversion data, they can then focus on launching products with higher conversion rates and continuously optimize and improve.

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