Kuaishou opens e-commerce functions to users in the US market! Laying out "local life business"!

It is learned that according to foreign media reports, the Chinese short video platform Kuaishou recently officially opened its e-commerce functions to local American companies, allowing sellers to establish various online businesses on its platform.

It is reported that from January 15, 15 categories of German merchants including catering, hotels, healthcare, entertainment, movies and tickets can open stores on its platform Kwai Shop.

The report said that through the Kwai Shop platform, merchants can easily manage service scope, drive transactions and promote online and offline sales.

It is reported that Kuaishou will provide discounts to registered sellers, with a single store being able to provide a maximum reward of RMB 1,000 (US$158) and 50,000 traffic exposures.

Zhu Yunbo, head of Kuaishou, said that the growth rate of traditional in-store group buying business is slowing down, and merchants must continue to use new service models to attract consumers and boost sales.

It is learned that in recent years, Kuaishou has been focusing on the development of the e-commerce field and has mainly expanded into "local life business", forming a strong competition with China's ByteDance, Alibaba and others.

Editor ✎ Nicole/

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