The product is out of stock. How to re-promote it with advertising?

After the stock is out of stock, replenishing the stock again actually means running your product again

(Similar to promoting new products, but the difference is that there is no traffic support and the investment needs to be more detailed and more)

1. Start with keywords (which means that the advertising strength and your advertising target strategy need to be adjusted, the purpose is to expand exposure and increase traffic entry)

You can record all the keywords that have been used for this product before and the number of pages where the product appears, select a few high-quality words, and estimate the CPC. In the early stage, you can place manual CPC advertising orders.

-----The purpose is to re-associate some big words and keywords with your products, which can also be called the operation of putting keywords on the homepage.

2. Review (Start with review) Make sure to publish 1-2 new reviews every day to make your brother-in-law think your product is good.

3. Price (discounts and promotions are essential) Combined with coupons, you can try a higher price and adjust it slowly over 3 or 7 days to see the changes in daily traffic and conversion rate.

- END -

Year-end thoughts: This year, our team of 8 has achieved sales of 40 million yuan, with a profit of about 4 million yuan. I have the following thoughts and would like to ask the experts for advice...

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