Operational Tips || How to control the rate of negative reviews in the early stages of a new product?

1. Product Selection Stage

Try to avoid installing complex products, like products that generally require manuals.

Another thing is to analyze the reviews of similar competing products when entering a category, to see the overall rating of the sub-category and whether there are any common product problems in the industry. If the overall rating is below 4 points, I will definitely not do it. If there are common problems in the industry and the pain points cannot be solved, I will not do it.

Finally, we also observe the proportion of sellers in the category and the comments of new links. The purpose of this is to see if there are relatively monopolistic sellers attacking new competitors. If your negative reviews are from competitors, then other new sellers will encounter the same situation. It is not recommended for small sellers to enter categories with such a harsh competitive environment.

2. Promotion Period

There should be at least 30 reviews for a new product, so as to at least buffer the impact of negative reviews.

The pace is to give out 30-50 products in the first week after the product is put on the shelves, and start replying to reviews in the second week.

When it comes to sending products for testing, Amazon currently mainly deletes comments, which generally does not affect links and accounts.

In order to control risks, you can also use a small account to follow the sale and send it for testing.

During the testing period, we can increase the conversion rate and response rate by placing more orders through advertising and directing more traffic to a safe level.

In addition, you can ask these people for their opinions when sending the product for testing, talk to them, or they can see something different from the buyer's perspective. That's basically it. If the number of reviews is too small, you can't see anything at all.

Finally, if small sellers encounter this situation, they must make decisions quickly, give up decisively, and start another product.

In short , you can accumulate your main products by trial and error at a fast pace. Don't get hung up on the problems of one or two products. For example, in your case, you can only operate in the above few areas. It's useless to think too much. It's better to improve your ability to avoid mistakes in product selection and start the next product.

- END -

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