Recommended: 5 Amazon product selection analysis tools commonly used by overseas sellers

Below, I have compiled a guide that includes five useful product selection analysis tools, focusing on their main functions, how to use them, and the product information they reveal.

5 Amazon product selection analysis tools commonly used by overseas sellers

AmazeOwl collects competitor information from Amazon for sellers, screens products, and finally lists a list of high-potential hot-selling products. It has a 5-star rating system, which allows sellers to understand at a glance how easy it is to start selling the product, how high the audience demand is, and how much the potential profit is.

To use AmazeOwl, you need to download the desktop app (available for Windows and Mac). The registration and activation process is simple and takes only two minutes.

After opening the software, you can see a specific dashboard on the page, which can save all search records. You can search for products by clicking the "Hunt for Products" option. In this option, you can select the Amazon website where you want to search for products, and then use product keywords to search, view Amazon's current best-selling products, or use the built-in product database to dig deeper to find the products you really want.

By searching by keyword, you can gain insight into which products are performing well in their niche. If you don’t know what niche to choose, you can get inspiration by looking at the “hunt bestsellers” option. Both options can link to the Amazon site, so it will look like a buyer’s interface for purchasing products.

This feature appears at the top of the page, and the search term you enter determines how many high-potential hot-selling products are highlighted on the page.

As shown in the picture above, you can see that there are 4 high-potential hot-selling products in the hair mask category, including Briogeo, whose products rank 2025 in the Beauty & Personal Care best-selling list.

Once you find products that interest you, you can save them to your dashboard, where you can add notes and compile a catalog of potential high-yield products.

• A product database with millions of items;

• A five-star rating system to quickly understand the audience demand for products and their potential profits;

• Research your competitors;

• Monitor keywords;

• Search for current best-selling products on Amazon;

• Floating tabs make it easy to find high-potential hot-selling products;

• Gain insights into the best images and average number of reviews;

• Be notified of new competitors.

Sellers can try it for free for 10 days. The trial version allows you to track 1 niche product and search 3 keywords. If you want to access the product database, you can only do so through a paid subscription. The paid version of $14.95 per month allows you to track 10 niche products, monitor 10 keywords, and view 50 products in the product database; the $29.95 per month version allows you to track 300 niche products, monitor 50 keywords, and 200 products in the database.

Details as shown:

*Supported Amazon sites : US, UK, and Canada.

AMZ.One calls itself the “one-stop shop for the best Amazon.” At first glance, it does seem to have a lot of unique built-in tools and features that can be overwhelming at first.

However, unlike AmazeOwl, it does not require downloading a desktop app, but is just a simple web page. After logging in, you will find that all the tools are listed on the web page.

The three main functions are keyword setting and ranking tracking, best-selling product ranking and sales data tracking. Best-selling product ranking is an Amazon product selection analysis tool in AMZ.One, covering the 30,000 best-selling products in each category.

The best-selling product ranking includes a retail arbitrage feature to help sellers find items that can be sourced at lower prices from hundreds of different stores if they wish to focus on arbitrage rather than private label products.

You can then take the product’s ASIN and add it to your dashboard to monitor its keyword ranking, sales rank, and any negative reviews.

• Keyword ranking tracking;

• Best-selling product rankings and comparisons, showing the top 30,000 best-selling products in each category;

• Sales data tracking;

• Negative review notification;

• SEO Page Analyzer;

• Hyperlink SEO Tools.

Sellers can try it for free for 7 days, but they can only use keyword search and sales data tracking, and cannot view the best-selling product ranking database. The specific charges for the paid subscription version are as follows:

The web version of AMZScout is by far the easiest of these tools to use. Once you log in, the dashboard looks a little empty at first, but you can easily see the three main tools at the top of the page: Keyword Developer, Product Database, and Product Tracker.

On its homepage, AMZScout claims it has over 2 million products in its database, all of which can be quickly analyzed and forecasted based on their best-selling rank, profit revenue, and sales history.

The product database lets you plug in specific keywords or search for the best products in a specific category. You get an instant overview of the product, including its current and historical ranking in a given category and its current and historical prices. There’s also a profit calculator that lets you know how much it costs to sell a product, how much revenue you can make, and what your profit margin is.

Once you've identified a product you're interested in, you can add it to your product tracker with one click. You can then monitor your added products daily, including estimated sales and bestseller rankings.

• Track competitors;

• Sales history to understand seasonal trends;

• Income estimates;

• Check out current trends;

• Keyword Developer;

• Product Tracker, to monitor selected products;

• Profit calculator.

Sellers can try it for free, but the functions are limited. Sellers can access the product database, but can only view the current price and the monthly sales of the product. To use all functions, you need to pay. The payment details are as follows:

*Supported Amazon sites: United States, United Kingdom, Canada, Mexico, Germany, Italy, France, Spain, India.

Helium 10 is a comprehensive software that focuses on finding and analyzing products with its Black Box feature. To use this tool, you must first register and log in to Helium 10.

Once you’re in the dashboard, the interface is very simple and straightforward. In the search box, you can choose to search by category, competitor, or niche, and then use the filters to filter out products that fit your desired price range and revenue goals.

After clicking the search button, a list of products that meet your criteria will appear. You can then rank them based on different attributes, such as best-selling product ranking, price, or number of sellers. Each listing has its own little “snapshot” that includes information about its current price, number of sales per month, number of sellers selling the product, BSR in the selected category, number of reviews, and average star rating.

Once you find a product you’re interested in, just click the “Add to List” option to save it to your dashboard under “My List.” You can then view the month-by-month performance of that product.

• Look for private label product opportunities;

• Find product ideas based on trends

• Monthly sales volume and number of sellers for each product;

• An overview of annual sales and data on best sales periods;

• Monitor your products with ease.

After registration, you can use Black Box (product research tool) for free 20 times. Sellers can also choose and pay according to their needs. In addition, the Platinum Plan is US$97 and the Diamond Plan is US$197 per month.

*Supported Amazon sites: United States, United Kingdom, Canada, France, Germany, Italy, Spain

5. Jungle Scout Web App

Jungle Scout is an Amazon influencer selection analysis tool. Its web app can help sellers find product ideas based on market supply and demand. Unlike other tools listed here, Jungle Scout does not have a free trial, so you must do your homework first. If you want to use it, you must first purchase the paid version after registration.

The dashboard has a lot more options. You can search by category and keyword, and insert advanced filters, such as the highest number of sellers, lowest monthly sales, or lowest reviews.

After clicking the search button, a list of the most relevant products will appear. You can enter the product ASIN number, view product keywords, view average monthly sales, and get monthly revenue estimates.

There is a feature that allows you to create groups of items in the dashboard. You can then add different products from different niches to the groups to monitor what is doing well. The tool also collects data on currently trending items in your chosen niche so you can discover hot new products.

In addition to the web version, Jungle Scout also has a Chrome plug-in version. It can grab real-time product information, such as sales budgets and real-time profit forecasts, while you browse Amazon web pages. Unlike the web version, the Jungle Scout plug-in version is installed on Google Chrome and is used on the Amazon site.

• Historical sales and ranking data;

• Group to monitor similar products;

• Niche Hunter, for finding trending products;

• Product Tracker, keep an eye on competitors;

• Built-in search filters;

• Rating and review tracking;

• Sales product profit calculator;

• FBA Fee Estimator.

Jungle Scout does not have a free trial version. The web version of the paid package is divided into 3 versions. The most popular one is the Standard version, which costs $69 per month. It can use all the features mentioned above and supports 3 users online at the same time. Other charges are shown in the figure below:

*Supported Amazon destinations: United States, Canada, Mexico, United Kingdom, Spain, India, France, Italy, and Germany.

Amazon sellers, are you using any product selection analysis tools? If so, please leave a comment below and share your experience with us.

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